Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology?

An infographic by Choozle lays out the differences between traditional and programmatic ad buying.

It outlines the strengths and weakness of both strategies on the basis of pricing, reporting, optimization, and efficiency.

With programmatic media buying, the buy happens via software in an automated manner, which allows for efficiencies such as one consolidated dashboard, faster turnarounds, and real-time optimization, the infographic explains.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.