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Traditional vs. Programmatic Media Buying [Infographic]

by Laura Forer  |  
April 6, 2017
  |  4,153 views

Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology?

An infographic by Choozle lays out the differences between traditional and programmatic ad buying.

It outlines the strengths and weakness of both strategies on the basis of pricing, reporting, optimization, and efficiency.

With programmatic media buying, the buy happens via software in an automated manner, which allows for efficiencies such as one consolidated dashboard, faster turnarounds, and real-time optimization, the infographic explains.

To learn more about traditional versus programmatic ad buying and see whether it's right for your brand, check out the infographic:



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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by Shakoat Hossain Fri Apr 7, 2017 via web

    Hey, This is brilliant infographic indeed! How you did it! Really amazing SEO work!

  • by Tomiko O'Grady Thu Jul 27, 2017 via web

    Thanks!

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