Limited Time Offer: Save 20% on PRO with code APRIL17 »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Traditional vs. Programmatic Media Buying [Infographic]

by   |    |  1,525 views

Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology?

An infographic by Choozle lays out the differences between traditional and programmatic ad buying.

It outlines the strengths and weakness of both strategies on the basis of pricing, reporting, optimization, and efficiency.

With programmatic media buying, the buy happens via software in an automated manner, which allows for efficiencies such as one consolidated dashboard, faster turnarounds, and real-time optimization, the infographic explains.

To learn more about traditional versus programmatic ad buying and see whether it's right for your brand, check out the infographic:



Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Shakoat Hossain Fri Apr 7, 2017 via web

    Hey, This is brilliant infographic indeed! How you did it! Really amazing SEO work!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!