MarketingProfs Today
Together with media leader

Wednesday, April 07, 2021

📋 Table of Contents

1/ 3 Ways to Optimize Your B2B Direct Marketing Program in 2021

2/ 8 Ad Tech Innovators' Hopes and Expectations for 2021

3/ How to Use Webinars to Create Engaging & Profitable Events sponsored

4/ 24 Popular Gifts That B2B Firms Sent to Customers in 2020

5/ Checklist for Seamless Marketing-Sales Communication sponsored

6/ Customers' Habits and Preferences Have Shifted: Now What? sponsored

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Ways to Optimize Your B2B Direct Marketing Program in 2021
MarketingProfs article
Three Ways to Optimize Your B2B Direct Marketing Program in 2021
Is your direct marketing strategy still effective? The events of 2020 have likely prompted you to begin re-evaluating it. As you do that, keep in mind these three tactics for optimizing your direct marketing. »
Your Customers' Habits and Preferences Have Shifted: Now What?
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. To discover future-forward strategies for brands of all sizes, download Nielsen's latest Annual Marketing Report: Era of Adaptation. »
Eight Ad Tech Innovators' Hopes and Expectations for 2021
MarketingProfs article
Eight Ad Tech Innovators' Hopes and Expectations for 2021
The death of the third-party cookie is looming, and the ad tech experts interviewed here are focused on data and privacy issues for 2021, as well as multichannel and cross-format advertising. Read what they had to say. »
sponsored webinar
How to Use Webinars to Create Engaging and Profitable Virtual Events
We marketers now have a chance to rebuild our event-marketing strategies to prepare for the hybrid, physical/digital post-pandemic future. That includes smaller and local events, like seminars and roadshows. Register now for a ton of tips and best-practices on how to create engaging and profitable virtual events. »
24 Popular Gifts B2B Firms Sent to Customers in 2020
Marketing research
24 Popular Gifts B2B Firms Sent to Customers in 2020
Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers in 2020, according to recent research from Sendoso. Check out the study findings. »
Your Checklists for Seamless Marketing and Sales Communication
Everybody knows: Marketing and Sales must collaborate. But we also know it's easier said than done: Missing assets, poor data, conflicting messaging—miscommunication often results in lost opportunities, lost revenue, infighting... For practical tips sourced from sales and marketing leaders, download these checklists. »
A Love Letter to the C-Suite (In a Language They Understand)
MarketingProfs Master Class
To be truly effective as a marketer today—to get a seat at the decision-making table—you need to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11.
Learn to love the numbers.
Profs Pick
Especially now, we marketers need to be smart about the strategies and tactics we use. Our audiences' habits, preferences, and behaviors have shifted during the pandemic—sometimes in fundamental ways. So, how can we deal with that challenge? Because, clearly, there isn't a one-size-fits-all approach for engaging with those customers and consumers. Thankfully, this year's Nielsen Annual Marketing Report equips marketers and brands—big and small and in various industries—with marketing and advertising strategies to meet the pressure to drive ROI. Download the report for some very smart ideas.
Afoot in the Neighborhood
MarketingProfs community goings-on
Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
Would you consider helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
Did You Miss Us?
Recent MarketingProfs content
Do Customers Trust You? Six Tips for Earning Brand Trust in 2021 »
How Not to Give a Great Presentation »
Why People Unsubscribed During the Pandemic »
How to Create Successful B2B Relationships »
Senior Marketers Are (Very) Optimistic About the US Economic Outlook »
20 Content Stats Modern Marketers Should Know [Infographic] »
News You Can Use
Updates from around the industry
Casted Raises $7M to Scale Its B2B Podcast Platform TechCrunch
Tequity's Client Jolt Consulting Group Merges With Forcivity Yahoo Finance
Dwolla Rolls Out Real-Time B2B Payments PYMNTS
Znergy Acquires Quantum Energy, LLC The Street
Higher Logic Introduces the Only Engagement Platform Built to Scale PR Newswire
Alpine Launches New Services Platform Through Partnership With Interskill Learning Yahoo Finance
N.Rich’s ABM Platform Is a One-Stop-Shop for Cross-Channel Ad Campaigns MarTech
Upcoming Events
[Online Event] MarketingProfs B2B Forum 2021
39 sessions, 6 keynotes + a full year of learning with PRO
[Webinar] Overcoming Fragmented Data to Get a 360-Degree View of Your Customers
45 minutes | sponsored by Snowflake
[Webinar] How to Achieve Loyalty & Growth Through Customer Experience Excellence
45 minutes
[Webinar] How to Drive Pipeline With an On-Demand Webinar Strategy
60 minutes | sponsored by ON24
[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.