Together with media leader
|
|
|
Wednesday, April 07, 2021
|
A Love Letter to the C-Suite (In a Language They Understand)
|
MarketingProfs Master Class
|
| To be truly effective as a marketer today—to get a seat at the decision-making table—you need to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11. |
|
|
|
|
|
|
|
| Profs Pick |
| sponsored |
| Especially now, we marketers need to be smart about the strategies and tactics we use. Our audiences' habits, preferences, and behaviors have shifted during the pandemic—sometimes in fundamental ways. So, how can we deal with that challenge? Because, clearly, there isn't a one-size-fits-all approach for engaging with those customers and consumers. Thankfully, this year's Nielsen Annual Marketing Report equips marketers and brands—big and small and in various industries—with marketing and advertising strategies to meet the pressure to drive ROI. Download the report for some very smart ideas. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
| Would you consider helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| News You Can Use |
| Updates from around the industry |
| Casted
Raises $7M to Scale Its B2B Podcast Platform TechCrunch |
| Tequity's
Client Jolt Consulting Group Merges With Forcivity
Yahoo Finance
|
| Dwolla
Rolls Out Real-Time B2B Payments PYMNTS |
| Znergy
Acquires Quantum Energy, LLC The Street |
| Higher
Logic Introduces the Only Engagement Platform Built to Scale
PR
Newswire |
| Alpine
Launches New Services Platform Through Partnership With Interskill Learning
Yahoo Finance |
| N.Rich’s
ABM Platform Is a One-Stop-Shop for Cross-Channel Ad Campaigns MarTech |
|
|
Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464
Did someone who cares about you forward this to you? Subscribe here to get your own copy.
|
|
|
|
