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Thursday, April 08, 2021

📋 Table of Contents

1/ Top 5 Sentiment Analysis Tools

2/ Why People Really Do What They Do: Insights by 'Primal Brain' Author Tim Ash

3/ A Checklist for Seamless Communication Between Marketing and Sales sponsored

4/ The Social Commerce Habits of Gen Z and Millennials

5/ How to Use Webinars to Create Engaging and Profitable Virtual Events sponsored

6/ A Marketer's Field Guide to Financial Goal-Setting and Measurement MarketingProfs training

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top 5 Sentiment Analysis Tools
MarketingProfs article
Top 5 Sentiment Analysis Tools
When building a brand marketing strategy, it's not enough to know how much people talk about your brand; you have to know what they say and adjust your marketing efforts accordingly. Here are five tools that can help. »
Your Customers' Habits and Preferences Have Shifted: Now What?
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. To discover future-forward strategies for brands of all sizes, download Nielsen's latest Annual Marketing Report: Era of Adaptation. »
Why People Really Do What They Do: 'Primal Brain' Author Tim Ash
marketing podcast
Why People Really Do What They Do: 'Primal Brain' Author Tim Ash
Evolutionary psychology and digital marketing expert Tim Ash shares insights from his book 'Unleash Your Primal Brain: Demystifying How We Think and Why We Act.' Read more and listen in on this fascinating conversation. »
Your Checklists for Seamless Marketing and Sales Communication
Everybody knows: Marketing and Sales must collaborate. But we also know it's easier said than done: Missing assets, poor data, conflicting messaging—miscommunication often results in lost opportunities, lost revenue, infighting... For practical tips sourced from sales and marketing leaders, download these checklists. »
The Social Commerce Habits of Gen Z and Millennials
Marketing infographic
The Social Commerce Habits of Gen Z and Millennials
What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial Americans? See the infographic. »
sponsored webinar
How to Use Webinars to Create Engaging and Profitable Virtual Events
We marketers now have a chance to rebuild our event-marketing strategies to prepare for the hybrid, physical/digital post-pandemic future. That includes smaller and local events, like seminars and roadshows. Register now for a ton of tips and best-practices on how to create engaging and profitable virtual events. »
A Marketer's Field Guide to Financial Goal-Setting and Measurement
MarketingProfs Master Class
If you want to get results and earn respect, you need to be able to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11.
Learn to love the numbers.
Profs Pick
Especially now, we marketers need to be smart about the strategies and tactics we use. Our audiences' habits, preferences, and behaviors have shifted during the pandemic—sometimes in fundamental ways. So, how can we deal with that challenge? Because, clearly, there isn't a one-size-fits-all approach for engaging with those customers and consumers. Thankfully, this year's Nielsen Annual Marketing Report equips marketers and brands—big and small and in various industries—with marketing and advertising strategies to meet the pressure to drive ROI. Download the report for some very smart ideas.
Afoot in the Neighborhood
MarketingProfs community goings-on
Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot.
Would you consider helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more!
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News You Can Use
Updates from around the industry
MeritB2B Survey Report Shows Digital Growth for B2B Marketers Yahoo Finance
Tops Friendly Markets Selects Inmar® Intelligence as On-Site and Off-Site Media Partner for Its Retail Media Network Yahoo Finance
Bombora Advances Understanding of B2B Buyer Intent With Company Surge BERT-Based B2B Topic Classifier MarTech
Aavenir Offers B2B Source-To-Contract Improvements PYMNTS
Nota Raises $5M to Boost Growth of B2B SaaS Helpfeel for Self-Service Support PR Web
Digital River Adds TreviPay as B2B Payment Option PYMNTS
Upcoming Events
[Online Event] MarketingProfs B2B Forum 2021
39 sessions, 6 keynotes + a full year of learning with PRO
[Webinar] Overcoming Fragmented Data to Get a 360-Degree View of Your Customers
45 minutes | sponsored by Snowflake
[Webinar] How to Achieve Loyalty & Growth Through Customer Experience Excellence
45 minutes
[Webinar] How to Drive Pipeline With an On-Demand Webinar Strategy
60 minutes | sponsored by ON24
[Master Class] Kickoff Watch Party with Samantha Stone
A Marketer's Field Guide to Financial Goal Setting & Measurement

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