Together with media leader
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A Marketer's Field Guide to Financial Goal-Setting and Measurement
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MarketingProfs Master Class
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| If you want to get results and earn respect, you need to be able to tie your marketing efforts to revenue and business goals. Learn how with our new Master Class (included with a PRO membership), launching May 11. |
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| Profs Pick |
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| Especially now, we marketers need to be smart about the strategies and tactics we use. Our audiences' habits, preferences, and behaviors have shifted during the pandemic—sometimes in fundamental ways. So, how can we deal with that challenge? Because, clearly, there isn't a one-size-fits-all approach for engaging with those customers and consumers. Thankfully, this year's Nielsen Annual Marketing Report equips marketers and brands—big and small and in various industries—with marketing and advertising strategies to meet the pressure to drive ROI. Download the report for some very smart ideas. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Yet another MarketingProfs Master Class! Starting May 11, 13 bite-sized lessons will help you develop the financial acumen and measurement skills needed to make smarter marketing decisions, impress your CFO and management team, and prove your value. Reserve your spot. |
| Would you consider helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help. |
| Whether you're planning content, advertising, webinars, or all the other ways to generate leads for your sales team, it pays to plan ahead. Budgets are tight, so you gotta be efficient and do the job right the first time. Download our best-practices guide for busy marketers to learn how to focus your email copy and design to maximize engagement, create a good landing page for a digital ad, make your content syndication irresistible, follow up with webinar leads, and more! |
| News You Can Use |
| Updates from around the industry |
| MeritB2B
Survey Report Shows Digital Growth for B2B Marketers Yahoo
Finance |
| Tops
Friendly Markets Selects Inmar® Intelligence as
On-Site and Off-Site Media Partner for Its Retail Media Network Yahoo
Finance |
| Bombora
Advances Understanding of B2B Buyer Intent With Company Surge BERT-Based B2B
Topic Classifier MarTech |
| Aavenir
Offers B2B Source-To-Contract Improvements PYMNTS |
| Nota
Raises $5M to Boost Growth of B2B SaaS Helpfeel for Self-Service Support PR Web |
| Digital
River Adds TreviPay as B2B Payment Option PYMNTS |
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