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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Tuesday, May 19, 2020 |
| Why a Picture Really Is Worth a Thousand Words According to Neuroscience | ||||
| In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have. | ||||
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| Merely Survive, or Thrive? CEOs Must Invest Now in Marketing | ||||
| The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment. | ||||
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| PRO Subscriptions Just Got Even Better | ||||
| MarketingProfs PRO | ||||
| Now, PRO subscribers get access not only to all MarketingProfs courses but also to Marketing Writing Bootcamp and Storytelling Summit sessions—at no extra cost. Not PRO yet? Now is the perfect time to join. Go PRO today. | ||||
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| B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales | ||||
| Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey. Check out findings from the study. | ||||
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| How to Survive a Layoff or Furlough During the Pandemic [Infographic] | ||||
| Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a layoff happens. This infographic highlights the prevalence of layoffs and outlines how to apply for unemployment benefits and eventually get back to work. Check it out. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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