B2B Email Design Trends to Know

Email marketing isn't going anywhere anytime soon, especially for B2B brands. People still love email. And when done well, using the latest design trends, it continues to deliver a substantial return on investment.

Join us to hear Michael Barber unpack the email design trends affecting B2B marketers this year and beyond.

You'll learn to:

  • Understand the human behaviors and research impacting email design
  • Identify best practices for text, fonts, and buttons in email templates
  • Research and identify tools to help your organization design the most impactful campaign templates


Michael Barber

Michael Barber is a brand consultant and marketing strategist. He began his career at Mighty Interactive and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, COHN, and Godfrey. In 2018, Michael was named one of Marketo's Fearless 50. He helps organizations, such as Aptean, MeUndies, Charter School Capital, Ithaca College, Johnson and Johnson, Church & Dwight, and Hass Avocados, on brand and marketing initiatives.

LinkedIn: Michael Barber

Twitter: @michaeljbarber


Sponsored by Litmus
Litmus helps marketers make email better, faster. They use the Litmus Platform along with their existing email service provider to ensure a consistently great brand experience for every subscriber, work more efficiently, accelerate campaign performance, reduce errors, and stay out of the spam folder.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Michael Barber
  • Sponsor: Litmus
  • Element: Plan, Create
  • Topic: Email Marketing
  • Price: $0


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