Using Data for Marketing Insights That Matter

Building more effective, insight-driven marketing plans starts with better, more useful data. And you can get those insights more quickly than you might expect. It starts with bringing all your data together as a single source of truth.

Join us to learn how to:

  • Increase your ability to use data for strategic marketing and business decisions
  • Enhance the effectiveness of your marketing tactics and budget
  • Reduce the amount of time you spend preparing, managing, and feeling miserable about your data


Matt Hertig

Matt Hertig is a passionate entrepreneur and co-creator of ChannelMix, a marketing analytics platform that delivers holistic, accurate insight into marketing performance and ROI. As CEO, Matt invests in his people as much as the technology behind the ChannelMix platform. He enjoys speaking about the future of marketing and analytics and the ways marketing leaders can demonstrate value beyond vanity metrics and KPIs.


Sponsored by Alight Analytics
Alight Analytics provides next-gen analytics solutions for marketers, combining the speed and precision of software with the expertise and flexibility of consultants. Each solution offers sophisticated insights through turnkey reports and KPIs that are tailored to answer specific questions.
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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Matt Hertig
  • Sponsor: Alight Analytics
  • Element: Analyze, Management
  • Topic: Marketing Management, Measurement & Analytics
  • Price: $0


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