MarketingProfs Today

Thursday, May 27, 2021

📋 Table of Contents

1. Goodbye Universal Analytics, Hello Google Analytics 4

2. Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts

3. Content That Ranks High—the Michael Scott Way ('Be Feared and Loved') sponsored webinar

4. The Power of Writing Your Story

5. Get Your Team on the Same Page PRO Team Membership

Scroll down for more, including industry news, community goings-on, and other useful resources.

Goodbye Universal Analytics, Hello Google Analytics 4
MarketingProfs article
Goodbye Universal Analytics, Hello Google Analytics 4
Differences abound between Google's Universal Analytics and the recently announced Google Analytics 4. How can marketers make the best use of the new version to inform their decisions? Find out here. »
Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts
Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts
Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years. Read more and listen in on this fascinating conversation. »
sponsored webinar
Content That Ranks High - the Michael Scott Way ('Be Feared and Loved')
Are you frustrated by how your brand's content is (or isn't) performing in search results? If so, it's probably time to refresh your strategy. Learn how to ensure your content consistently ranks high and earns backlinks (all through the lens of "The Office"). Sign up now for this free webinar. »
The Power of Writing Your Story
The Power of Writing Your Story
Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health. Check out the infographic. »
Get Your Team on the Same Page
PRO Team Membership
Marketing has changed rapidly over the past year plus+ and many teams have been left feeling overwhelmed and disconnected. Get them all on the same page with a membership to PRO.
Learn more.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A new MarketingProfs Master Class, just announced: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
GetResponse Launches AI-Driven Website Builder Digital Journal
Invoca Acquires DialogTech FINSMES
Getty Images Leads $16M Investment in, a Social Video Template Tool TechCrunch
B2B Website Checklist to Maximize CRO Released by Bop Design The Street
CaaStle Introduces BORROW, a New Service for Retailers to Integrate Rental Into Their Own E-Commerce PR Newswire
Nubeva Releases Global Developers License Program for Comprehensive Network Decryption The Street
Upcoming Events
[Webinar] Be Feared and Loved: Ranking Content the Michael Scott Way
60 minutes | sponsored by Page One Power
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
[Friday Forum] Virtual Event Strategy
3 live sessions | sponsored by Cvent
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO

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