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MarketingProfs
May 8, 2017 Vol. 16, No. 89
In this issue
1. How-To: Revenue Is Not a KPI, but These Six Measures Are
2. #SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories
3.  PRO  On-Demand Seminar: Create Meaningful Experiences for Your Brand
4. Survey Says: What Emotionally Connects Consumers to Brands?
5. Infographic: How Direct Mail Is Winning in the Age of the Internet
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How-To
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Revenue Is Not A KPI, but These Six Measures Are
By Mark Gonzales
The revenue number can hide successes and problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business. Read More
FOR  PRO  Members
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On-Demand Seminar: Create Meaningful Experiences for Your Brand
Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. He'll explain why the future of business is experiential, and show you how to create and cultivate meaningful experiences. Read More
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Advertisement  Better copy makes for better marketing, and Marketing Writing Bootcamp will insure that you're writing more compelling copy at every turn. From blog posts to video scripts, these 13 classes will make you a better writer and a stronger marketer. Classes start June 1. Save $200 with code CAMP2017.
 
Survey Says
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What Emotionally Connects Consumers to Brands?
By Ayaz Nanji
Consumers say they feel most emotionally connected with a brand that come across as caring about people like themselves, according to recent research from CustomerThermometer. Read More
Quick Take
#SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This Week
By Christian Neri
Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics and themes. Read More
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AT-A-GLANCE
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How Direct Mail Is Winning in the Age of the Internet [Infographic]
By Laura Forer
Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry. Read More

event calendar

May 10
FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12
Virtual Conference—Email Marketing | More Opens. More Clicks. More Conversions.
May 18
Teach Me How—How to Harness UX as Your Secret Marketing Weapon PRO
Jun 1
Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp PRO
Jun 1
Online Course—Marketing Writing Bootcamp | The Fastest Way to Rockin' Writing
Oct 3-6
B2B Marketing Forum—Save $400 when you register by May 31!

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