This week's 'Skim sees Facebook and Twitter dominating the social media conversation. Twitter took to its first NewFronts to showcase its plans to live-stream 24/7 and woo advertisers; YouTube previewed its new facelift; Facebook is testing QR codes for in-store rewards redemption, launches Instant Games on Messenger; Google+ introduced searchable topics and themes. Also: learn three steps to building Facebook Messenger ads, why brands use social listening tools, and much more...
Skim to stay on top of your social media game!
1. Twitter partners with Bloomberg for 24/7 news service, with Buzzfeed and Viacom for more
Twitter is all about what's happening now, and its newest project with Bloomberg shows the company's out to prove it. Last week we filled you in on Twitter's plans to eventually stream live content 24 hours per day, 7 days per week, and now it seems Bloomberg is ready to dive in to help the social network accomplish just that.
The financial news network will create a unique, 'round-the-clock program consisting of live reporting from various bureaus around the world, as well as verified user-generated content from Twitter users. Video has been Twitter's highest source of advertising revenue, so we can probably expect to see similar endeavors down the road.
Check out all of Twitter's announcements, including about new live shows with Buzzfeed and Viacom.
2. YouTube previews its new design