Create Meaningful Experiences for Your Brand
- Brian Solis
- Jennifer Kelly
- Thu, Apr 21, 2016, 12pm ET
- 60 minutes
Do you know what your customers say about you when you're not around? Do you know how they feel about you? How they experience your brand? In a world where everyone is connected and information is readily available, the customer experience is your brand. And without defining these experiences, brands can become victim to whatever people feel and share online.
In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences.
Brian Solis is a digital analyst, anthropologist, and a futurist. He studies the effects of disruptive technology on business and society and works to humanize these impacts to help people see people differently. Brian is an award-winning author and avid keynote speaker on digital transformation and innovation. He's authored several best-selling books including What's the Future of Business (WTF), and The End of Business as Usual, and Engage!. His latest book, X: The Experience When Business Meets Design, explores the intersection of where business meets design to create engaging and meaningful experiences.
Who Should Attend?
Anyone interested in learning how to design intentional and mindful brand experiences that exceed customer expectations.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Understand the importance of user experience (UX) in real life and in executive thinking
- Design engaging, meaningful, and uniform experiences for your customers
- Create value by applying different experience mapping approaches
- Use empathy and a new perspective to unlock creativity and innovation
As a special bonus, 50 lucky winners will be chosen at random to win a copy of Brian's new book, X: The Experience When Business Meets Design. To qualify, simply complete the short survey at the end of the live Q&A session.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.