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MarketingProfs
Jun 12, 2017 Vol. 16, No. 113
In this issue
1. How-To: Three Strategic Marketing and Sales Mistakes to Avoid in 2017
2. #SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week
3.  PRO  New Live Seminar: The Content Formula: How to Create & Measure Content That Converts
4. Survey Says: Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics
5. Infographic: Four Steps to Unlocking the Real Power of Marketing Personalization
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Advertisement  Become an Interactive Marketing Master.
This handy guide has everything you need to know to master the basics of interactive marketing. You'll learn how it works, what it looks like, and where it fits in your content marketing strategy. Explore the Guide.
 
How-To
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Three Strategic Marketing and Sales Mistakes to Avoid in 2017
By Brian Fravel
2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: The Content Formula: How to Create and Measure Content That Converts
In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. Read More
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Advertisement  Demystifying Interactive Content.
There's a lot of buzz around interactive content, but also a lot of confusion about what it means and how it looks. This guide will clear up the confusion.
 
Survey Says
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Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics
By Ayaz Nanji
Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain. Read More
Quick Take
#SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week
By Christian Neri
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends... Read More
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AT-A-GLANCE
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Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
By Laura Forer
"Dear [first_name]" just doesn't cut it anymore, and savvy marketers use smart personalization to keep customers engaged. This infographic shares four things you need to do to make your personalization truly personal. Read More

event calendar

Jun 13
FREE Seminar—A Look Into the Future of Marketing
Jun 15
Teach Me How—How to Create and Measure Content That Converts PRO
Jun 20
FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21
FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27
FREE Seminar—Better User Appquisition With App Store Optimization
Aug 3
Online Course—Marketing Measurement & Analysis | 13 online classes
Oct 3-6
B2B Marketing Forum—Save $200 when you register by July 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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