In this week's 'Skim: Facebook looks to give parents more control with new teen messaging app; Instagram seems to win out over Snapchat for small business needs; Facebook, WhatsApp revamp photo features, filters, and albums; the only social listening tool that can dive into Reddit; why Facebook's mid-roll video ads are underwhelming; top social media trends for B2B; and much more...
Skim for your breakdown of all the latest social media news!
1. Facebook reportedly working on new teen messaging app
Website The Information reveals that Facebook is working to develop a messaging app that will enable parents to monitor who their children are in contact with.
Based on code discovered on the flagship Facebook app, the new messaging platform—dubbed Talk—will allow parents to "fully control the contacts your child uses the Talk app to chat with you in Messenger." No official word from Facebook yet, but the app is expected to let users even without Facebook profiles sign up.
In an age of cyber-bullying and objectionable content, Facebook just might be on the right side of history.
2. Small businesses look to Instagram more than Snapchat for services... by a mile
It would be easy to assume, at first glance, that Instagram's progressive growth at the expense of Snapchat is due to its copying of core Snapchat user experiences, like Stories. But a deeper look reveals the navigability and advertising problem that plagues Snapchat's future.