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Wednesday, June 15, 2022

📋 Table of Contents

1. Four Things TikTok Can Teach Us About Presentations

2. How to Effectively Use CTAs in B2B Cold Emailing

3. Move the Needle: Deliver Online Events That Delight sponsored webinar

4. How the C-Suite Views the US Economy and Hiring Climate

5. Prepare Your Skills for the Future MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Things TikTok Can Teach Us About Presentations
Four Things TikTok Can Teach Us About Presentations
TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base. »
Give Your SMB the Right Tools to Make it Big
As an SMB owner, you know how important it is to connect with your customers in person. Now you can connect with them online, too. You already make an impact. Make it even bigger with Semrush's The Beginner's Guide to Local SEO »
How to Effectively Use CTAs in B2B Cold Emailing
How to Effectively Use CTAs in B2B Cold Emailing
"Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article. »
sponsored webinar
Move the Needle: Deliver Online Events That Delight
Physical events are returning, but over the last two years marketers have proven that live online events are now a core part of their armory. Join us to learn how marketers can maintain interest in the channel and ensure their audiences remain open to online experiences. »
How the C-Suite Views the US Economy and Hiring Climate
How the C-Suite Views the US Economy and Hiring Climate
Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research. Check out the study findings. »
Prepare Your Skills for the Future
MarketingProfs B2B Forum
Join Paul Roetzer—plus hundreds more of today's leading B2B marketing thought leaders—in Boston this October for B2B Forum! In his Keynote, Paul will talk about the rise of AI in marketing and how to NOT let it replace you, but instead use it to transform your career. His talk is just one of 54 sessions designed to help you succeed in 2022 and beyond.
Level-up your career at #mpb2b
Profs Picks
Customers love your SMB because it can still get personal. You go that extra mile to deliver excellence and quality. Because it's not just about business; it's about community—YOUR community. But customers aren't just knocking on your front door; they're looking for you online! Help local customers find your business wherever they search by making it visible online. Get started with the Free Local SEO Checklist for Small Businesses by Semrush. Packed with easy-to-use tips, the guide is everything you need to help your SMB grow online. Because if you're not doing SEO, someone else is taking your spot! If a customer searches for your business and they can't find you, they'll find your competitor instead. Tragic. Learn how to harness the power of online reviews, claim your Google Business Profile (free and easy!), and build the online reputation you've worked so hard to achieve in real life. Get started today by downloading the free guide.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Neustar Launches Ready-Built Marketing and Analytics Clean Room to Transform Data-Driven Marketing and Measurement in a Privacy-First World Yahoo Finance
BW Events Doubles-Down on Events Tech With Significant Growth Investment From Serent Capital Business Wire
KNIME Upgrades Data Science Democratization Through Snowflake Collaboration VentureBeat
CloudShare Empowers B2B Software Marketers With Hubspot Integration MarTech Series
B2B DecisionLabs Adds New Sales-Analytics-as-a-Service Practice and Machine-Learning Laboratory PR Newswire
OSF Digital Acquires Digital B2B Commerce and CRM Company Kolekto to Expand Multi-Cloud Offerings MarTech Series
Upcoming Events
[Webinar] Move the Needle: Deliver Webinars and Online Event Experiences That Delight
45 minutes | sponsored by Glisser
[Sales Enablement Working Webinar Series]
Session 2 | Preparing Your Sales Enablement Plan
[Webinar] Do This, Not That: NEW Email Marketing Techniques Working for B2B Now
45 minutes | sponsored by Vidyard
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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