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Thursday, June 2, 2022

📋 Table of Contents

1. Four Tips for Building a Realistic Video Production Timeline

2. Why Google Analytics 4 Requires Your Urgent Attention: Katie Robbert on Marketing Smarts

3. Make Your Marketing Work: Better Results With Less Effort sponsored webinar

4. How to Use Neuroscience to Increase Your Demand Gen Success Threefold

5. Useful Tools for Managing Your Online Communities

6. Know a Good Designer? MarketingProfs Friday Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Tips for Building a Realistic Video Production Timeline
article
Four Tips for Building a Realistic Video Production Timeline
We've all overestimated our ability to get a project done in time and missed a deadline. But when the project is a B2B marketing video, the company can suffer the consequences. Here are four tips to ensure that doesn't happen. »
sponsored
The Ultimate Guide to Search Relevance
Are you leaving revenue in the search bar? Irrelevant and #nullresults should be a thing of the past. Eliminate customer frustrations by optimizing your search relevance. Here's how. »
Why Google Analytics 4 Requires Your Urgent Attention: Katie Robbert on Marketing Smarts
podcast
Why Google Analytics 4 Requires Your Urgent Attention: Katie Robbert on Marketing Smarts
Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer. Read more and listen in. »
sponsored webinar
Make Your Marketing Work: Better Results With Less Effort
We're nearly halfway through 2022, and as a marketer you might be asking, "Are we working harder or smarter?" Instead of running yourself ragged and spinning your wheels, you can work smarter, conserve your resources, and achieve more effective marketing. Join us to find out how. »
video
How to Use Neuroscience to Increase Your Demand Gen Success Threefold
MarketingProfs Demand Gen Consulting Practice Lead Kenda MacDonald gave an information-packed presentation at May 2022's Forrester B2B Summit in Austin, all about how marketers can dramatically increase the efficacy of their lead gen efforts by using principles of neuroscience. One CMO said it was the best presentation he'd seen thus far! Watch the video here. »
Useful Tools for Managing Your Online Communities
infographic
Useful Tools for Managing Your Online Communities
This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows. Check out the infographic. »
Know a Good Designer?
MarketingProfs Friday Forum
Your website makes your company's first impression. If visitors don't like what they see, they won't stick around (sad trombone). As founder of Orbit Media Studios, Andy Crestodina has redesigned over 500 websites. He's discovered the UX elements—big and small—that influence your audience. Check out Andy, along with Thomas Koletas and Jason Hunt, at next week's Lead Generation Friday Forum, June 10. Registration is free, so invite your favorite designer!
Bump up my lead gen
Profs Picks
sponsored
You might think that popping up on every possible search results page is ideal. But search results are only as valuable as their relevance to the searcher's intent. In fact, 15% of visitors using the search bar to find your site should account for 45% of your revenue. Does your site deliver on those conversions? If not, Bloomreach's Ultimate Guide to Search Relevance is here to help. Genius search bars work to understand your products on a deeper level and deliver on a seeker's intent. Discover how to optimize your site's search experience, why personalization and relevance are needed to deliver successful customer experiences, and how to drive growth, conversions, and revenue. Let the guide inspire you to unpack the basics of search relevance and its importance in today's market.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Banking Giant Capital One Enters B2B Software Industry Forbes
PubMatic Launches Connect to Streamline Data Activation on the Sell Side Globe Newswire
Demand Generation Provider Activate Acquires Green Leads Yahoo Finance
Endeavor Business Media Announces Acquisition of 10 Missions Media PR Newswire
Bombora Launches The Intent Data Exchange Podcast, Serving Up Stories of Accelerated B2B Revenue Growth EIN News
Quark.ai Becomes Signature Sponsor of Envision B2B; June 8-10 Event Convenes Market and Technology Leaders in E-Commerce Yahoo Finance
Harte Hanks Selected for B2B Lead Generation Program Martech Cube
Upcoming Events
JUN
2
[Webinar] Marketing Work in 2022: Better Results With Less Effort That's More Effective
60 minutes | sponsored by Adobe
JUN
9
[Sales Enablement Working Webinar Series]
Session 1 | Closing the Gap Between Sales and Marketing
JUN
10
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified
JUN
16
[Webinar] Move the Needle: Deliver Webinars and Online Event Experiences That Delight
45 minutes | sponsored by Glisser
JUN
16
[Sales Enablement Working Webinar Series]
Session 2 | Preparing Your Sales Enablement Plan
JUN
21
[Webinar] Do This, Not That: NEW Email Marketing Techniques Working for B2B Now
45 minutes | sponsored by Vidyard
JUL
15
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
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