Marketers can achieve stronger results from Reddit ads vs. ads on other social networks because people visit the platform to actively engage with communities and specific topics rather than to passively scroll.

That's according to a recent infographic (below) from Reddit.

By presenting data related to user behavior and community engagement, the infographic makes the case for why ads are especially effective on Reddit.

It also looks at why Reddit ads are effective for achieving certain advertiser goals, such as influencing purchases.

Check out the infographic:

 The impact of Reddit ads infographic

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji