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Wednesday, June 23, 2021

📋 Table of Contents

1. Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever

2. Clubhouse Accessibility Issues: The Root of Its Decline

3. 5 Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes sponsored webinar

4. Do Salespeople Feel Underappreciated?

5. The Definitive Guide to Online Proofing sponsored e-book

6. Build Your Marketing Momentum at B2B Forum This Fall MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever
Creativity in Marketing Now: Why Professional Ingenuity Is More Crucial Than Ever
The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing. »
Your Blueprint for Account-Based Marketing
ABM expert? First time ABM-er? In between? Wherever you are on your ABM journey—whether you need quick inspiration or a step-by-step guide for your first go-to-market campaign—this comprehensive guide to ABM has you covered. Download the e-book now. »
Clubhouse Accessibility Issues: The Root of Its Decline
Clubhouse Accessibility Issues: The Root of Its Decline
Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article. »
sponsored webinar
5 Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
As email volumes continue to rise, how can you make sure your email program drives the ongoing engagement—and revenue—you seek? How do you avoid being buried under all the inbox competition? See how you can stand out in the inbox. Register now (it's free). »
Do Salespeople Feel Underappreciated?
Do Salespeople Feel Underappreciated?
Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset of the COVID-19 pandemic, according to recent research. Check out findings from this study. »
sponsored e-book
The Definitive Guide to Online Proofing
Dozens of email back and forth, hardcopy proofs, multiple design and collaboration systems... Are you still relying on outdated or siloed methods for producing, reviewing, and approving content? If so, you know all about the frustrations of content development and approval. There is a much better way. »
Build Your Marketing Momentum at B2B Forum This Fall
MarketingProfs B2B Forum
Join us October 13-14 for two days of inspiration and insights covering the topics that are most important to B2B marketers today. Early Adopter pricing ends June 30. Don't miss the fall B2B Forum!
Register today.
Profs Pick
Buyer intent data is absolutely crucial for a true account-driven go-to-market strategy. When that data is not collected properly, however, it can lead you off course and cause confusion across marketing and sales teams. Luckily, Terminus has put together a handy infographic guide for marketers to keep on hand as a reference on buyer intent data—what intent data is, where you can find it (safely), and why it's so useful to Marketing and Sales. Check out the infographic now!
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Vivo Partners With Netcracker for Next Phase of B2B Digital Transformation Program Business Wire
Ultra Commerce Acquires Vesta eCommerce, Creating Industry's Most Comprehensive E-Commerce Platform PR Newswire
Leading B2B Payments Company Melio Appoints Brian O’Reilly as VP of Sales Yahoo Finance
BlueSnap Powers Digital Payments for Post-Pandemic Education The Street
Finstro Signals Intent to Launch US-Based Technology-Driven Trade Credit and Payment Solution Yahoo Finance
Thule Group Boosts Business Sustainability With Emerald's Elastic Suite Yahoo Finance
REPAY to Acquire Accounts Payable Automation Provider Kontrol Payables The Street
Upcoming Events
[Webinar] Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
45 minutes | sponsored by Validity
[Webinar] How to Use a Website Audit to Create a Content Strategy That Generates Leads
60 minutes | sponsored by Influence & Co.
[Webinar] How the World's Greatest Brands do Mass 1-to-1 Marketing
60 minutes | sponsored by Sprinklr
[Online Event] MarketingProfs B2B Forum | Fall 2021
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