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When looking to drive growth marketers typically focus on demand marketing.

However, research covered in a recent report from LinkedIn Marketing Solutions finds that a more balanced investment between brand and demand marketing can be highly effective.

An infographic (below) explores five key principles from the report for growing your business with brand and demand marketing.

The piece also looks at three big benefits of investing in brand marketing along with demand marketing.

Check out the infographic for the details:

How to optimize brand and demand for marketing growth infographic

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji