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Most sales professionals say salespeople are underappreciated in the business world, though more have been feeling appreciated since the onset of the COVID-19 pandemic, according to recent research from Pipedrive.

The report was based on data from a survey conducted in 2020 among 1,702 sales reps, sales managers, and business owners.

Some 61% of sales professionals say salespeople are underappreciated in the business world.

The overwhelming majority (91%) of sales professionals say they are proud to call themselves a salesperson.

Percentage of salespeople who feel appreciated

The proportion of sales professionals who say salespeople are underappreciated dropped from 69% in 2019 to 61% in 2020.

Percentage who say salespeople are underappreciated

Some 49% of sales professionals say they have become more satisfied with their role over the last 12 months, and 22% say there has been no change.

Only 12% of sales professionals say they have become less satisfied with their role over the last 12 months.

Satisfaction in sales role

About the research: The report was based on data from a survey conducted in 2020 among 1,702 sales reps, sales managers, and business owners.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji