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Together with leading performance TV platform
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Make Your Impact This Thursday
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MarketingProfs Working Webinar Series
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| Make an impact on the sales process and make your content creation easier with Pam Didner's Sales Enablement Working Webinar Series! You'll walk away with a step-by-step plan on how to align your marketing and sales teams, resulting in easier content and more conversions. Session 1 starts Thursday at 12 noon ET. Register now for all four interactive sessions. Another PRO Exclusive! |
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| Profs Picks |
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| The world of television advertising hasn't traditionally been a B2B space. If you think of your favorite TV ad jingle, chances are it's for a consumer-focused product: lunch meat, pet food, car insurance. That's because linear TV lacks the kind of audience targeting necessary for B2B campaigns. But that's all changed with Connected TV, which offers B2B marketers precision targeting and real-time measurement. And it's not just for top-of-funnel prospects, either: you can reach the full funnel on a TV screen. Third-party targeting allows B2B marketers to reach their target audience by job title or industry, whereas retargeting capabilities allow them to message previous website visitors. That makes Connected TV an essential demand gen tool that encourages users to spend more time on-site, and it also creates more high-quality B2B marketing leads. One B2B brand witnessed the effect of Connected TV and MNTN performance firsthand. Check out their case study, B2B Brand's New Lease on Advertising Increases Time Spent on Site, to learn how the brand achieved a 25.5% visit rate and under-target cost per acquisition. It might even inspire you to write a B2B marketing melody. Imagine that! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Outbloom PR and Allegro Solutions Announce Partnership and Driving Diversity Program EIN News |
| SaaS Labs Launches Hotly Anticipated Dialworks to Help Sales Teams Get Battle-Tested Yahoo News |
| Mower Named Midsize Agency of the Year by the Association of National Advertisers MediaVillage |
| PunchOut2Go Further Expands B2B Trade Footprint With New Name and Management Hires Yahoo Finance |
| Santa Barbara Venture Partners Launches $11 Million Venture Capital Fund to Help Companies Accelerate Customer Acquisition and Marketing Efforts PR Newswire |
| Zumo Launches Full-Stack B2B Solution for Cryptocurrency Integration The Fintech Times |
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