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Wednesday, June 8, 2022

📋 Table of Contents

1. You Can't Have Revenue Operations Without Revenue Marketing

2. The Biggest Driver of Your Business Value (Hint: It's Not Top Management)

3. Lead Generation Tactics Learned From 500+ Website Redesigns MarketingProfs Friday Forum

4. The B2B Marketing-Sales Divide: More Leads vs. Better Leads

5. Team-Building 101! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

You Can't Have Revenue Operations Without Revenue Marketing
You Can't Have Revenue Operations Without Revenue Marketing
A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article. »
Why Connected TV Is Being Seen as a Net-New Channel for B2B Leads
CTV is changing how B2B marketers look at TV. Its ability to target third-party B2B audiences, retarget website visitors, and reach ABM leads via audience matching has made TV a viable option for B2B campaigns. Discover how it works. »
The Biggest Driver of Your Business Value (Hint: It's Not Top Management)
The Biggest Driver of Your Business Value (Hint: It's Not Top Management)
Visibility, flexibility, and accuracy: who in your organization can provide all three to have the greatest effect on business? Those entrenched in day-to-day operations. »
MarketingProfs Friday Forum
Lead Generation Tactics Learned From 500+ Website Redesigns
Click! You have a new visitor. But what happens next? Do they bounce, or smile and stay? Join Andy Crestodina for his Friday Forum session on best-practices for B2B lead generation websites, along with two more awesome presentations on improving your lead gen! »
The B2B Marketing-Sales Divide: More Leads vs. Better Leads
The B2B Marketing-Sales Divide: More Leads vs. Better Leads
B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research. Check out the study findings. »
Team-Building 101!
MarketingProfs B2B Forum
If you want to set your team up for success in 2022 and beyond, send them to B2B Forum this October in Boston. In two jam-packed days (or three days with All-Access), your team will be able to participate in a variety of sessions—from strategic planning to tactical implementation—to get them on the same page, speaking the same language, and working toward the same goal. Plus, they'll get time to have fun! Because a team that laughs together, stays together.
Give your team the #mpb2b experience
Profs Picks
The world of television advertising hasn't traditionally been a B2B space. If you think of your favorite TV ad jingle, chances are it's for a consumer-focused product: lunch meat, pet food, car insurance. That's because linear TV lacks the kind of audience targeting necessary for B2B campaigns. But that's all changed with Connected TV, which offers B2B marketers precision targeting and real-time measurement. And it's not just for top-of-funnel prospects, either: you can reach the full funnel on a TV screen. Third-party targeting allows B2B marketers to reach their target audience by job title or industry, whereas retargeting capabilities allow them to message previous website visitors. That makes Connected TV an essential demand gen tool that encourages users to spend more time on-site, and it also creates more high-quality B2B marketing leads. One B2B brand witnessed the effect of Connected TV and MNTN performance firsthand. Check out their case study, B2B Brand's New Lease on Advertising Increases Time Spent on Site, to learn how the brand achieved a 25.5% visit rate and under-target cost per acquisition. It might even inspire you to write a B2B marketing melody. Imagine that!
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Epicor Acquires EDI Provider Data Interchange, Expanding Global Reach in Helping Customers Drive Value in the Supply Chain Business Wire
Klearly Announces $4M Raise to Empower Revenue Teams PR Newswire
FirstPrinciples Acquires Leading Human Resources Management Platform Lanteria EIN News
BizMark Wins Third B2B Agency of the Year award PR Newswire
LSV Communications Launches RapidWrite Content Marketing Service EIN News
HVL Announces Launch of AppThink PR Newswire
Double A Labs Raises $3.5M to Accelerate Growth for its Metaverse Platform PR Newswire
Upcoming Events
[Sales Enablement Working Webinar Series]
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[Sales Enablement Working Webinar Series]
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[Webinar] Do This, Not That: NEW Email Marketing Techniques Working for B2B Now
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