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Wednesday, June 09, 2021

📋 Table of Contents

1. Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?'

2. Why B2B Companies Need Closed-Loop Analytics

3. Your Event Strategy: Maximize Engagement and Get Your Brand Voice Heard MarketingProfs event

4. How to Influence B2B Buyers' Purchasing Decisions

5. Trends Shaping Customer Experience in 2021 sponsored webinar

6. The Fall B2B Forum Conference Program Is Here MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?'
article
Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?'
In today's world, the traditional role of marketing in business hasn't just been flipped on its head, it's been reimagined entirely. Here's what to focus on to ensure Marketing remains relevant and respected. »
How to Avoid Digital File Sprawl (And Shared-Drive Misery)
sponsored
How to Avoid Digital File Sprawl (And Shared-Drive Misery)
Marketers waste nearly 7 hours per week duplicating work! Easily and quickly finding the right creative file you need is critical to your productivity. Now imagine accessing the right files instantly—where and when you need them, without digging through shared drives. You can. See how. »
Why B2B Companies Need Closed-Loop Analytics
article
Why B2B Companies Need Closed-Loop Analytics
Digital marketing has moved toward strategies that provide quantifiable returns on spending. But B2B companies have long sales cycles, and Google Analytics alone is not sufficient to determine attribution and ROI. You need closed-loop analytics. »
MarketingProfs event
Your Event Strategy: Maximize Engagement and Get Your Brand Voice Heard
Many of us are trying to figure out how events can factor into our marketing strategy, both this year and next: What's the best approach to events now? How did audiences change during the pandemic? How can you drive engagement? Let's figure it all out. Register for this free 3-session event now. »
How to Influence B2B Buyers' Purchasing Decisions
research
How to Influence B2B Buyers' Purchasing Decisions
If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research. Check out findings from this study. »
sponsored webinar
Trends Shaping Customer Experience in 2021
What will good customer experience (CX) look like for the rest of 2021 and beyond as your company and your customers re-emerge from the pandemic? Get a clear understanding of your customers' new habits and preferences, and get predictions about CX of the future. Sign up now for this free webinar. »
The Fall B2B Forum Conference Program Is Here
MarketingProfs B2B Forum
Content, email, demand gen, CX, strategy, influencer marketing... Everything you need to know to BUILD MOMENTUM for your B2B marketing programs is included in the fall B2B Forum program.
Check out the program.
Profs Pick
sponsored
It's frustrating. We waste so much time searching for digital files that could be anywhere—intranets, shared drives, desktops, cloud storage... But finding our creative files doesn't have to waste hours. It can happen in seconds. Modern marketing technology can provide organized systems that help teams function smoothly. Using AI metadata tagging, MarcomGather helps marketers—whether onsite employees, external partners, or remote teams—securely, easily, and quickly access files where they need them, when they need them. Get organized: Give your team MarcomGather free for 30 days.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Dynamic Yield and FullStory Partner to Enhance Personalization Process with Rich Digital Experience Analytics MarTech
Jahia Transforms Any CMS Into a DXP With Open-Source Customer Data Platform Business Wire
Allego Co-Founders Provide Tactical Approaches to Virtual Selling With New Book PR Newswire
BEE Launches New Updates to BEE Pro to Further Its Mission to Democratize Content Design Yahoo Finance
Eventible Reviews Platform Launched to Bring Transparency to B2B Events Industry The Street
BuyerAssist Launches With $2M in Funding to Help B2B Sales Teams Keep Their Buyers Engaged TechCrunch
Embratel Selects Netcracker Digital BSS to Launch New B2B Services and Deliver a Richer Customer Experience Yahoo Finance
Upcoming Events
JUN
10
[Webinar] Trends Shaping the Consumer Experience in 2021
60 minutes | sponsored by Qualtrics
JUN
11
[Friday Forum] Virtual Event Strategy
3 live sessions | sponsored by Cvent
JUN
15
[Webinar] How to Craft a Marketing Strategy That Gives You a Sustainable Advantage
45 minutes | presented by Allen Weiss
JUN
17
[Webinar] Guide to Delivering Successful Hybrid Events
60 minutes | sponsored by ON24
JUN
24
[Webinar] Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
45 minutes | sponsored by Validity
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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