MarketingProfs Today: Email Readability | LinkedIn Custom Notifications | Post-Purchase Experience

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In this issue

1.	How-To: Boost Your Email ROI by Improving Your Copy's Readability
2.	#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week
3.	PRO New Live Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
4.	Survey Says: The Post-Purchase Experience: What Consumers Want
5.	Infographic: The Indispensable Welcome Email

Don't have your ticket to MarketingProfs B2B Marketing Forum yet (Oct 3-6, Boston)? Get on it: you only have until midnight ET July 31 to get our special Smarty Pants rate. Register today.

How-To

Boost Your Email ROI by Improving Your Copy's Readability

By Trisha Randolph

As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue. Read More

FOR PRO Members

New Live Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes

In this Teach Me How seminar, you'll learn how to add and manage marketing tags with Google Tag Manager, but without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors—to understand their needs and give them a better experience. Read More

Download this new research, The State of Data-Driven Marketing, to learn how the most effective marketers are using data & analytics to increase sales, attract new customers, & expand brand awareness.

Survey Says

The Post-Purchase Experience: What Consumers Want

By Ayaz Nanji

Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. Read More

Quick Take

#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

By Christian Neri

LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! Read More

AT-A-GLANCE

The Indispensable Welcome Email [Infographic]

By Laura Forer

Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful. Read More

event calendar

Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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