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Thursday, July 21, 2022

📋 Table of Contents

1. Four Ways Marketers Can Triumph Over the 'Great Resignation'

2. Event-Led Growth, A Powerful B2B Marketing Strategy

3. What to Do When Your ABM Target Isn't Online sponsored webinar

4. The Best Times to Post on Social Media in 2022

5. Learn How Data Becomes Marketing Intelligence sponsored report

6. Straight From the Horse's Mouth MarketingProfs Marketing Smarts Live

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Ways Marketers Can Triumph Over the 'Great Resignation'
Four Ways Marketers Can Triumph Over the 'Great Resignation'
Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas. »
Learn How to Deliver on the Bright Future of Streaming
Media choice has exploded. In the US alone, there are 817,000 video titles to choose from (as of Feb 2022). Growing streaming platform fragmentation means consumers are often overwhelmed. For more data and insights on streaming, download Nielsen's State of Play. »
Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts
Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts
There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth. Read more and listen in. »
sponsored webinar
What to Do When Your ABM Target Isn't Online
If you're selling to salespeople and marketers, ads and intent data will absolutely work as sales tools. But what do you do when your target audience isn't likely to see your ads or leave traces of intent because they're not online much... if at all? Join ABM expert Shira Abel for this free training to learn how to connect with a hidden target.  »
The Best Times to Post on Social Media in 2022
The Best Times to Post on Social Media in 2022
To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research. Check out the infographic. »
sponsored report
Learn How Data Becomes Marketing Intelligence
Today's marketing leaders gather, prepare, and analyze data, then turn it into strategic rocket fuel. Download this report to find out what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and how they're letting their data lead the way. »
Straight From the Horse's Mouth
MarketingProfs Marketing Smarts Live
Where can you get an in-depth summary of current marketing news plus interviews with B2B cowpokes who share their market-wranglin' ways? Gallop over to our newest YouTube series, MarketingProfs Marketing Smarts Live, hosted by the always-entertaining George B. Thomas.
Drink straight from the (video) stream
Profs Picks
The people have spoken: Streaming is here to stay. An impressive 93% of people say they plan to keep or increase their video streaming services, whereas 91% of paid audio streaming customers say as much. But media consumers are more and more overwhelmed by too many platform choices, and they can no longer easily navigate the options to find what they want. As a marketer, how do you know where to reach them? Get data and insights from Nielsen's State of Play. Among the findings: despite cutting the cord from traditional cable, people still want the convenience of bundling; the TV set is a media mainstay, commanding a monthly reach of 96%; and live TV still has a reach of 90% per month—time spent with live TV is 2X that spent with connected devices. In the future, three factors will drive the success of streaming platforms and their advertisers: content, convenience, and cost. Learn more here.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Agiloft and Mainspring Consulting Group Partner to Accelerate Digital Transformation With AI-Driven CLM PR Newswire
Jabmo Promotes Jonathan Alves to VP of Client Success and Strategy MarTech Series
TreviPay Launches B2B Payments Method and Invoicing Networks for Businesses of All Sizes Business Wire
BrightTower Advises B2B Audience Development and Specialist Content Leader Industry Dive in Sale to Informa PLC MarTech Series
Paystand Introduces AR-Centric Dynamic Discounting App Crowdfund Insider Furthers Partnership With Microsoft to Help Independent Software Vendors Accelerate Revenue Growth Through Microsoft Commercial Marketplace Yahoo Finance
Basis Vectors Acquires CommerceV3 Business Wire
Upcoming Events
[Webinar] Five Ways to Maximize Your Tradeshow ROI
45 minutes | sponsored by Cvent
[Webinar] What to Do When Your ABM Target Isn't Active Online
45 minutes | sponsored by Terminus
[Master Class Watch Party | Lessons 11–15]
Using Research for Content and Thought Leadership
[Webinar] Keys to Driving Webinar Registrations in 2022
60 minutes | sponsored by ON24
[Webinar] B2B Lead Gen: How to Boost SEO & PPC Conversions
60 minutes | sponsored by Northwoods
[Friday Forum] Content Marketing
3 live sessions | sponsored by Aprimo

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