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What are the best times to post on social media to maximize engagement?

To find out, CoSchedule analyzed 37,219,512 social media posts from more than 30,000 organizations.

An infographic (below) summarizes the findings from the research for social media in general, as well as for Instagram, Facebook, Twitter, LinkedIn, and Pinterst specifically.

The definition of a successful social media post for the analysis was above-average engagement (clicks, links, shares, and comments). The times in the data reflect the time zone of the organization that posted the content. See the full results and an in-depth methodology here.

Check out the infographic:

The best times to post on social media in 2022 infographic 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji