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Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.

The report was based on data from a survey conducted in April 2022 among 813 people in the United States. The researchers also conducted a separate survey of 501 business owners and marketing managers in the US to understand their SMS marketing efforts.

Some 70% of respondents say they have subscribed to receive texts from a business in the past year, up from 62% who said the same in 2021.

Subscribers to text updates from businesses in 2022 vs 2021

More than half (53%) of people say they check their text messages 11 times a day or more. That compares with 29% who say they check their email 11 times a day or more.

How many times a day people check their email vs text messages

Marketers say they are mainly using SMS messages to alert subscribers about special offers/sales (38% say they are doing) and as part of billing/collections (38%).

What marketers are primarily using SMS marketing for

Most marketers (89%) report an average clickthrough rate of more than 10% for their SMS marketing messages. That compares with only 36% who report an average clickthrough rate of more than 10% for their email campaigns.

Average clickthrough rates for SMS marketing vs email

About the research: The report was based on data from a survey conducted in April 2022 among 813 people in the United States. The researchers also conducted a separate survey of 501 business owners and marketing managers in the US to understand their SMS marketing efforts.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji