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Wednesday, July 27, 2022

📋 Table of Contents

1. How to Use Buyer Reviews in B2B Marketing

2. The World's Best B2B Conference Kindly Requests the Pleasure of Your Company MarketingProfs B2B Forum

3. Digital Ad Strategy 101: A Starting Point

4. Going Beyond Digital: TV in Your Channel Mix sponsored

5. How In-House Creative Teams Are Changing

6. Drive Webinar Registrations in 2022 sponsored webinar

7. Last Chance to Save $400! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use Buyer Reviews in B2B Marketing
How to Use Buyer Reviews in B2B Marketing
When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account. »
Make the Most of the New Event Marketing Opportunity
Let's face it: Events are business-critical. Visit Cvent's new resource hub, The New Event Marketing Opportunity, to learn how you can create a channel that delivers deep engagement while also reaching large audiences. Explore the hub now. »
The World's Best B2B Conference Kindly Requests the Pleasure of Your Company
MarketingProfs B2B Forum
The World's Best B2B Conference Kindly Requests the Pleasure of Your Company
Here's your long-deserved opportunity to leave your house, come to Boston, hang out for 2-3 days with likeminded marketers—and sharpen your skills, expand your knowledge, and get your career ready for whatever the future holds. B2B Forum is where today's B2B marketers gather for insights, networking, and laughs. This October let's hang out and learn together. »
Digital Ad Strategy 101: A Starting Point
Digital Ad Strategy 101: A Starting Point
Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way. »
Going Beyond Digital: TV in Your Channel Mix
Is it possible to build brand without sacrificing performance? Yes—but you might need to re-evaluate marketing channels beyond digital, such as TV. And before you say "TV's not for me," read up on a lesser-known path to success called All-Inclusive TV. The approach is so revolutionary, Marketing Architects wrote a book about it. Get your free copy now. »
How In-House Creative Teams Are Changing
How In-House Creative Teams Are Changing
In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research. Check out the study findings. »
sponsored webinar
Drive Webinar Registrations in 2022
In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars are only as successful as your ability to get people to attend them. It's time to find your audience. Learn how. »
Last Chance to Save $400!
MarketingProfs B2B Forum
Prices on All-Access passes to B2B Forum this October in Boston are about to go up! Don't miss your chance to get out of the office for three days of the best tactical marketing education, networking, and shenanigans on the planet. Register by July 31 to save $400.
Save some cash
Profs Picks
Events feel brand new again, and marketers should take it as an opportunity to rework their event marketing. Fortunately, Cvent's New Event Marketing Opportunity hub has everything you need, from learning how to engage your audience and activate your data to scaling your events. Attract and convert larger audiences while capturing their attention with captivating, insight-driven experiences; transform event engagement data into insights that quickly convert into revenue potential; and accelerate program growth with streamlined-yet-flexible processes that scale across teams and regions. Dust off your event marketing shoes and visit the hub now.
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Cordial Secures $50M in Series C Funding to Help Marketers Transform Customer Engagement Yahoo Finance
Didomi Releases Consumer Consent Management and Preference Software for North American Market AiThority
ON24 Recognizes the B2B Companies Driving Innovation in Digital Engagement MarTech Series
Nordic Marketing Company Framme Launches New Digital Service for Making Marketing Materials More Sustainable Cision
Babbel Brings Its B2B Language-Learning Service to the US TechCrunch
Socure Partners With Middesk to Introduce Industry’s First Integrated Solution for KYB and KYC Verification Yahoo Finance
Balance Raises $56M Series B to Bring Global Trade Online With B2B E-Commerce Checkout Business Wire
Upcoming Events
[Master Class Watch Party | Lessons 11–15]
Using Research for Content and Thought Leadership
[Webinar] Keys to Driving Webinar Registrations in 2022
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60 minutes | sponsored by Northwoods
[Friday Forum] Content Marketing
3 live sessions | sponsored by Aprimo

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