MarketingProfs Today: B2B Content ROI | Why You Need Chatbots | Facebook Advertising | Popular Google Searches

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In this issue

1.	How-To: How to Measure the ROI of Your B2B Content Marketing Campaigns
2.	Podcast: Why Your Company Needs a Chatbot (and How to Get One): Andrew Warner
3.	PRO New Live Seminar: Facebook Advertising Tactics for the B2B Marketer
4.	Survey Says: The 100 Most Popular Keywords on Google Search [Infographic]
5.	Infographic: Pinterest for Business: Seven Helpful Tips

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How-To

How to Measure the ROI of Your B2B Content Marketing Campaigns

By Jolina Landicho

This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want. Read More

Podcast

Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts. Read More

FOR PRO Members

New Live Seminar: Facebook Advertising Tactics for the B2B Marketer

Reserve your spot for this upcoming Teach Me How seminar to learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

By Ayaz Nanji

Which keywords do people in the United States search for most on Google? To find out, Siege Media used the Ahrefs platform to examine the top queried terms in the 12 months preceding June 1, 2018. Read More

AT-A-GLANCE

Pinterest for Business: Seven Helpful Tips [Infographic]

By Laura Forer

Pinterest is still somewhat of a mystery to many marketers, but it can be a useful platform if that's where your audience is. Here are some ways to make sure your pinning is winning. Read More

event calendar

Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 11	Free Seminar—Webinar Benchmarks Report 2018
Sep 14	Virtual Conference—Marketing Strategy \| 3 online sessions—FREE!
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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