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MarketingProfs
Aug 21, 2017 Vol. 16, No. 161
In this issue
1. How-To: 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)
2. #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories
3.  PRO  On-Demand Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
4. Survey Says: The Measurable Impact Reviews and Ratings Have on Sales
5. Infographic: Is a Loyalty Rewards Program Right for Your Brand?
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Advertisement  Join us on October 12 as we kick off our brand new High-Performance Content Marketing course – our best-selling course is back for 2017! A dozen content marketing wizards will teach you the insiders’ secrets to mastering content marketing. Enroll today and save $200 with code CONTENT17.
 
How-To
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15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)
By Pawan Kumar
These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate. Read More
FOR  PRO  Members
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On-Demand Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
In this Teach Me How seminar, you'll learn how to add and manage marketing tags with Google Tag Manager, but without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors—to understand their needs and give them a better experience. Read More
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Advertisement  When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about Chewbacca Mom and Pen Pineapple Apple Pen popularity. Learn to make your content stand out from the crowd with High-Performance Content Marketing. Save $200 when you use code CONTENT17!
 
Survey Says
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The Measurable Impact Reviews and Ratings Have on Sales
By Ayaz Nanji
How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services? Read More
Quick Take
#SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week
By Christian Neri
Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes original shows; more! Read More
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AT-A-GLANCE
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Is a Loyalty Rewards Program Right for Your Brand? [Infographic]
By Laura Forer
A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the infographic for more on how a loyalty program can help you. Read More

event calendar

Aug 22
FREE Seminar—10 Tips for Producing Compelling Customer Story Videos
Aug 29
FREE Seminar—2017 Webinar Benchmarks Report
Sep 21
Teach Me How—Artificial Intelligence for Marketing: Getting Started PRO
Oct 3-6
B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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