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15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)

by Pawan Kumar  |  
August 21, 2017

Are you helping to run an e-commerce business? Looking for ways to use email marketing to boost your conversion rates?

You have a lot of options for marketing your e-commerce business online: social media, SEO, and content marketing, among others. But for driving conversions or sales, email can be your best friend.

If you're not optimizing email marketing for your e-commerce store, then you're losing money and opportunities: 33% of consumers report that email contributes most to their online shopping.

Are you getting real engagement or conversions from your efforts? If you want to drive real results, you need to take some steps. So, in this article, I'll provide 15 e-commerce email marketing tips and best-practices (with real-life examples).

The best part? These tips are entirely actionable: You can easily implement them to increase conversion rates.

1. Offer a 'bribe' during subscription process

You're a smart marketer, and a smart marketer knows the importance of email lists. If you want subscribers, offer them a "bribe"—some sort of incentive. Even a small one is better than nothing. Show people you're serious about building a relationship with them.

Here's an example from Food52, offering $10 off:

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Pawan Kumar is a content creator at, which provides email marketing and cloud telephony solutions. He's a storyteller and movie geek.

Twitter: @prepawan

LinkedIn: Pawan Kumar

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  • by Megan Reberry Tue Aug 22, 2017 via web

    Love these examples but just a heads up, number 11 has a typo in the example email.

  • by dhruv raina Mon Aug 28, 2017 via web

    thanks for sharing this valuable information.
    Keep it up.

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