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#SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This Week

by Christian Neri  |  
August 19, 2017
  |  1,976 views

In this week's 'Skim: Facebook and Instagram aim for higher engagement with future redesign; everything your brand needs to know about Amazon's foray into social media with its Spark platform; LinkedIn's smart new share options, plus the big court battle it just lost; Apple doubles down on original shows in light of Facebook announcement; how to use LinkedIn Native Video; why your brand's paid social strategy is failing, and how to fix it; and much more...

Skim for the best tips, tricks, and important bits!

1. Facebook and Instagram improve readability with redesign

Facebook wants to improve the legibility and engagement in its app, and to do so it is rolling out an updated look that strips down the noise, adds more white to the background, makes profile pictures circular instead of square, and makes it easier for users to see where to click and comment.

Like Facebook, Instagram will also receive a facelift, including threaded comment reels that allow users to have sub conversations.


Facebook comments will take on Messenger's look, with bubbles replacing the existing thread look, and the platform's feedback and navigation buttons will be bigger and easier to recognize.

Check out the entire redesign to see what to expect, and what you might need to update!


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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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