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MarketingProfs
Sep 14, 2017 Vol. 16, No. 178
In this issue
1. How-To: PR in Seven Easy Steps for Startups in Emerging-Technology Markets
2. Video: Avoid These Seven Classic On-Camera Interview Mistakes
3.  PRO  On-Demand Seminar: How Social Media Can Promote Your Event & Increase Attendees
4. Survey Says: Why Consumers Use E-Commerce Apps
5. Infographic: 13 Statistics That Prove the Value of SEO
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Advertisement  Northwestern's Online MS in Information Design & Strategy
You've got the data — now tell the story. Build the skills needed to translate data into compelling visuals and narratives and learn how research and analytics can drive communication strategies and tactics. Find out more.
 
How-To
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PR in Seven Easy Steps for Startups in Emerging-Technology Markets
By Colleen Martell
You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin? Read More
Video
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Avoid These Seven Classic On-Camera Interview Mistakes
By David Spark
As an interviewer, your job is more than just asking questions. To get a great video, you need to be thinking ahead to the final product. Here are seven classic on-camera mistakes rookie interviewers and video producers make. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: How Social Media Can Help You Promote Your Event and Increase Attendees
You'll learn to create a social media plan that will help you meet your event's objectives and goals. We'll show how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. Read More
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Advertisement  Northwestern's Online MS in Information Design & Strategy
Prepare for a range of lead communication roles by learning how to blend digital skills like information architecture and experience design with branding and messaging needs and translate data into compelling visual forms and narratives.
 
Survey Says
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Why Consumers Use E-Commerce Apps
By Ayaz Nanji
Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch. Read More
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AT-A-GLANCE
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13 Statistics That Prove the Value of SEO [Infographic]
By Laura Forer
Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. Read More

event calendar

Sep 19
FREE Seminar—Brand Advertising: Your Bottom Line Superpower
Sep 26
FREE Seminar—Maximizing Return on Your Event Investment
Sep 21
Teach Me How—Artificial Intelligence for Marketing: Getting Started PRO
Oct 3–6
B2B Marketing Forum—63 sessions, five keynotes, creative networking, and more!
Oct 12
Online Seminar—Create Your Content Architecture Blueprint PRO
Oct 12
Online Course—High-Performance Content Marketing | 12 online classes
Oct 13
Virtual Conference—Marketing Strategy | It's Big Picture Time

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