The good news: Four out of five marketing influencers (81%) describe their SEO strategy as successful, and SEO is 85% more likely to drive website traffic to your site than PPC (pay per click) advertising.

The bad news: That doesn't mean that SEO is easy. Getting a high ranking in search results, generating traffic, and determining ROI are three barriers that SEO marketers face.

Today's infographic by SEO experts Octos (update: now part of Uplers) provides statistics about SEO and how it works. 

For instance, only 34% of brands use exclusively in-house resources to manage SEO, the graphic shows, while the other 66% either outsource or have hybrid processes.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.