The good news: Four out of five marketing influencers (81%) describe their SEO strategy as successful, and SEO is 85% more likely to drive website traffic to your site than PPC (pay per click) advertising.
The bad news: That doesn't mean that SEO is easy. Getting a high ranking in search results, generating traffic, and determining ROI are three barriers that SEO marketers face.
For instance, only 34% of brands use exclusively in-house resources to manage SEO, the graphic shows, while the other 66% either outsource or have hybrid processes.
To see more facts about SEO, check out the infographic. Just tap or click to see a larger version.