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Why Consumers Use E-Commerce Apps

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Consumers use e-commerce mobile apps mostly to receive deals/offers, for the flexibility to buy anytime, and to compare prices, according to recent research from Clutch.

The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per month; 37% use e-commerce apps once per day or more.

Fully 68% of respondents say they use e-commerce apps to receive deals/offers.

Some 64% use e-commerce apps for the flexibility to buy anytime, and 62% use e-commerce apps to compare prices.


The e-commerce app features consumers value most are discounts on products similar to past purchases (85% of respondents say they are likely to use), in-app purchasing (84%), and push notifications for discounts (84%).

About the research: The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per month; 37% use e-commerce apps once per day or more.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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