The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per month; 37% use e-commerce apps once per day or more.
Fully 68% of respondents say they use e-commerce apps to receive deals/offers.
Some 64% use e-commerce apps for the flexibility to buy anytime, and 62% use e-commerce apps to compare prices.
The e-commerce app features consumers value most are discounts on products similar to past purchases (85% of respondents say they are likely to use), in-app purchasing (84%), and push notifications for discounts (84%).
About the research: The report was based on data from a survey of 505 consumers in the United States who use e-commerce apps on their smartphones at least two or three times per month; 37% use e-commerce apps once per day or more.
Continue reading "Why Consumers Use E-Commerce Apps" ... Read the full article
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