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Wednesday, September 14, 2022

📋 Table of Contents

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1. The State of Competitive Intelligence: Four Trends

2. Eight Myths of Marketing Automation

3. How Do You Measure Up? MarketingProfs Friday Forum

4. Meh on the Metaverse: How Americans Feel About Virtual Worlds

5. Imagine Soaking in a Heated Pool, Overlooking the Boston Harbor... MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The State of Competitive Intelligence: Four Trends
The State of Competitive Intelligence: Four Trends
Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics. »
Create Effective Content Hubs With Topic Research
Looking to improve your topic cluster strategy? Semrush's Topic Research tool is for you. Enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find the popular questions people ask, and perform a content gap analysis. Try it out now! »
Eight Myths of Marketing Automation
Eight Myths of Marketing Automation
It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths. »
MarketingProfs Friday Forum
How Do You Measure Up?
Getting a handle on analytics can feel complicated and frustrating—we know! But the ability to measure the impact of marketing efforts is a vital skill in the smart marketer's arsenal. Don't miss THREE presentations on the power of metrics: avoiding measurement failures, total event ROI, and attribution done right. »
Meh on the Metaverse: How Americans Feel About Virtual Worlds
Meh on the Metaverse: How Americans Feel About Virtual Worlds
Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research. Check out the study findings. »
Imagine Soaking in a Heated Pool, Overlooking the Boston Harbor...
MarketingProfs B2B Forum
Or grab your ticket to B2B Forum and make it a reality! The conference will energize you and give you the skills to be the best marketer you can be. Then you can let it all sink in at our host hotel, the super swanky Omni Boston at the Seaport (our event room rate is one of the best in the neighborhood!) You can even stay an extra night or two and enjoy all the amazing things Boston has to offer.
Boston is waiting for you!
Profs Picks
Online competition is intense. Popular topics are often crowded with brands that have invested in content strategy for years. To gain visibility, your content has to be well-organized, well-structured, and designed to cover the topic in depth. A content hub strategy is the key to success in such an environment. It lets you establish authority on a subject, sending signals to search engines and creating a better user experience. Semrush's Topic Research tool is an ideal place to start creating effective content hubs. By simply typing in a seed keyword, you can find relevant topics with good search potential; filter the results based on the topic’s popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters. Check it out now!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
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Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing »
News You Can Use
Updates from around the industry
Demandbase Partners With Snowflake to Deliver Access to Account Intelligence PR Newswire
Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey PRWeb
Maxio Launches Unified Financial Operations Platform for SaaS Companies Yahoo Finance
JOOR Announces Revolutionary Global B2B Payments Solution to Reduce Cost and Accelerate Cash Flow Yahoo Finance
Fusion92 Acquires Conversion Fanatics to Bolster Its Integrated Offerings PR Newswire
Ovenue and Amberoon Form Strategic Partnership to Build Artificial Intelligence and Blockchain-Based Technologies Yahoo Finance
Integrate Appoints John Gurski as New President and Chief Revenue Officer MarTech Series
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