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Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.

The report was based on data from a survey conducted between January 1 and April 1, 2022, among 308 B2B content marketers from around the globe, representing a range of industries and company sizes.

Among B2B marketers who say they are not spending enough time on content amplification, 77% say that's because of other tasks on their plate—down five percentage points from the 2021 edition of the survey.

Social media is the top channel for paid amplification, with all respondents saying their firm uses it to amplify content.

LinkedIn is the most popular social channel for amplification, with 93% of B2B marketers saying their firm uses the platform to amplify content.

The most popular content types for amplification are blog posts (79% of B2B marketers say their firm amplifies them) and social media content (54%).

About the research: The report was based on data from a survey conducted between January 1 and April 1, 2022, among 308 B2B content marketers from around the globe, representing a range of industries and company sizes.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji