Having trouble reading this email? View it in your browser.
In This Issue
+ How-To: What's Wrong With Your Email
+ Slide Show: 10 Tips for Surefire Email Deliverability
+ PRO: Improve Your Blog With SmartTools
+ Survey Says: Shoppers via Social Sites Spend More
+ Quick Take: Three Tips for Tradeshow Success
+ My View: Social Media Crises on the Rise; 76% Are Preventable
Email Twitter Facebook LinkedIn
Advertisement  Free Sysomos white paper: The Market Has a Memory: How to Leverage it for your Next New Product Development Initiative. Learn how monitoring the past as well as present social streams can inform successful development of new products.
How-To What's Wrong With Your Email: A Second Look at Proven Attention Grabbers
By Olga Taylor
When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation gone awry. Read More
How-To Image
share Twitter Facebook LinkedIn
Slideshow Avoid Spam Filters: 10 Tips for Surefire Email Deliverability [Slide Show]
By Maciej Ossowski
Don't fall victim to spam filters. Research has shown that one out of every six marketing emails never reaches the inbox because it is mistakenly blocked. Avoid deliverability problems by applying the following 10 tips. Read More
Slideshow Image
share Twitter Facebook LinkedIn
PRO Improve Your Blog With SmartTools: Blog Marketing
Make the most of your blogging efforts with SmartTools: Blog Marketing—the quick-and-easy online service with a step-by-step blueprint for creating a blog that attracts new business, engages current customers, and effectively communicates your value proposition. Read More
PRO Image
share Twitter Facebook LinkedIn
Advertisement  This month only: MarketingProfs PRO memberships are 30% off! Keep up to speed on today's most important marketing trends with access to PRO-exclusive seminars, reports, interactive tools, and more. Use coupon code SUCCEED by 9/30. Go PRO today!
Survey Says
Shoppers via Social Sites Buy Less Often, but Spend More
Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to spend more money when they do buy. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Three Tips for Tradeshow Success
Is tradeshow marketing dead? Not if you implement the right strategy that'll take you from effective pre-show planning to valuable post-show analysis. Generate solid leads at your next show using these three essential tips. Read More
share Twitter Facebook LinkedIn
My View Social Media Crises on the Rise--Yet 76% Are Preventable [Report and Webinar]
By Jeremiah Owyang
Out of 50 social media crises that received mainstream media attention, 76% could have been prevented had the companies been prepared. To become advanced, companies must climb the Social Business Hierarchy of Needs. Read More
Author Name
share Twitter Facebook LinkedIn
ReTweet This
@LisaPetrilli Remarkable Content Begins at 81% - Great perspective & insights by @jchernov @Eloqua at #cmi - https:////bit.ly/nYXeLv
share Twitter
Forum Today's Question
By tech_marketer 9/21/2011 at 8:53 PM
We waited too long to send a tradeshow follow-up email to say "thank you" to booth visitors and a general email to those we missed. What now? Go To Question
share Twitter Facebook LinkedIn
Sep 15-30
MarketingProfs University LIVE—Search Marketing School
Sep 27
FREE Seminar—From Social Brand to Social Business sponsored by Vitrue
Sep 29
PRO Seminar—How to Respond to a Social Media Crisis with Jeremiah Owyang
Oct 11
FREE Seminar—Creative Best Practices for Mobile Optimization sponsored by Experian
Oct 13
PRO Seminar—How Not to Get Beheaded in the Video Revolution with Steve Stockman
Oct 14
Digital Marketing World—B2B Marketing free online conference
Mar 29-30
SocialTech 2012—Drive leads and sales Get notified when registration opens