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MarketingProfs
Sep 25, 2017 Vol. 16, No. 185
In this issue
1. How-To: Ghostwriting Blog Posts for Sales Reps? Read This First.
2. #SocialSkim: Facebook Nixes Key B2B Feature, Governments Grow Weary of Social: 10 Stories
3.  PRO  On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success
4. Survey Says: Email Behavior in 2017: When, Where, and How People Check Messages
5. Infographic: How to Choose a Font for Your Brand
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How-To
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Ghostwriting Blog Posts for Sales Reps? Read This First.
By Laura Lentchitsky
Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how. Read More
FOR  PRO  Members
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On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success
You'll discover how to harness the power of analytics, from establishing clear business goals to improving key performance indicators that matter most. You'll learn specific steps for creating an actionable analytics strategy that provides campaign insights and delivers benchmarks crucial for success. Read More
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Survey Says
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Email Behavior in 2017: When, Where, and How People Check Messages
By Ayaz Nanji
Most American adults check both their work and personal email every few hours throughout the day, according to recent research from Adobe. Read More
Quick Take
#SocialSkim: Facebook Nixes a B2B Feature, Governments Grow Weary of Social: 10 Stories This Week
By Christian Neri
This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new product director; How Snapchat's caught between Qatar and Saudi Arabia; and much more. Read More
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AT-A-GLANCE
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How to Choose a Font for Your Brand [Infographic]
By Laura Forer
Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding efforts. Read More

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