The report was based on data from a survey conducted in July 2017 among 1,007 white-collar workers in the United States age 18 and older who own a smartphone.
Some 44% of respondents say they check their business email every few hours outside of work, and 51% say they check their personal email every few hours while at work.
Just 20% of respondents say they never check their business email outside normal work hours, and only 10% say they never check their personal email while at work.
Most white-collar workers (74%) check their business email before arriving at the office: 26% check while still in bed in the morning, 37% check while getting ready/eating breakfast, and 11% check while commuting.
Some 69% of respondents say they have checked email while watching TV or a movie in the past month, 54% have checked while in bed, and 46% have checked while on vacation.
Desktop computers remain the primary device via which most people (62%) check work email.
However, most white-collar workers (59%) now use their smartphone as the primary device to check personal email.
Work emails are more likely than personal emails to be opened, the survey found. Nearly half of respondents (46%) say they open 100% of their work emails.
About the research: The report was based on data from a survey conducted in July 2017 among 1,007 white-collar workers in the United States age 18 and older who own a smartphone.
Continue reading "Email Behavior in 2017: When, Where, and How People Check Messages" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Email Marketing:
- More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
- Four Things You Should Know About Email List Validation
- Email Marketing Benchmarks: Trends From 2021
- The Art and Science of Email Survey Invitations
- Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection
- Email Security: Why You Need DMARC for Marketing, Too