Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
PRO

Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success

Presenter:
Gordon Plutsky
Moderator:
Jennifer Kelly
When:
Thu, Aug 3, 2017, 12pm ET
Length:
60 minutes
Add to Calendar 08/03/2017 12:00 PM 08/03/2017 1:00 PM America/New_York Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success An online seminar from MarketingProfs MM/DD/YYYY Start time: 12pm ET / 11am CT / 10am MT / 9am PT (US) Please review your calendar to verify the time transferred correctly. (This is especially important if you are using a mobile device.) = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = This online seminar is the first class of MarketingProfs Marketing Measurement & Analytics. In this kickoff class, you’ll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you’ll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success. Read more… http://www.marketingprofs.com/marketing/online-seminars/1054 Connection instructions and seminar materials will be posted here: http://www.marketingprofs.com/marketing/online-seminars/materials?semid=1054 Don’t forget to log in a few minutes early!

What do a world-class chess player and a super-successful marketer have in common? Well sure, they're both on top of their game, but what gives them a real competitive edge? Strategy. With a solid, strategic game plan you almost can't lose—but without it? Checkmate. We all know metrics make modern marketing tick, so put your game face on and get ready to learn.

In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.

Presenter

Gordon Plutsky leads the teams responsible for program analytics and social media for the International Data Group. He's responsible for a global real-time business intelligence and visualization platform to enable client reporting and content analytics. Gordon is also an adjunct faculty member in the Endicott College MBA program.

Who Should Attend?

Marketers involved in creating and running campaigns, and anyone who wants to learn how to measure their marketing efforts as they relate to business goals.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Establish goals and objectives for your marketing plan
  • Identify key performance indicators (KPIs) to measure your business goals
  • Set targets and timelines, and use established benchmarks to guide your marketing strategy

About Marketing Measurement & Analytics

MarketingProfsThis online seminar is the first class of MarketingProfs Marketing Measurement & Analytics. This course's 13 classes will teach you how to master the art of marketing analytics so you can gain insights from your data.

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!