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Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success

Gordon Plutsky
Jennifer Kelly
Thu, Aug 3, 2017, 12pm ET
60 minutes
This online marketing seminar received 4 star(s)

What do a world-class chess player and a super-successful marketer have in common? Well sure, they're both on top of their game, but what gives them a real competitive edge? Strategy. With a solid, strategic game plan you almost can't loseóbut without it? Checkmate. We all know metrics make modern marketing tick, so put your game face on and get ready to learn.

In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success.


Gordon Plutsky leads the teams responsible for program analytics and social media for the International Data Group. He's responsible for a global real-time business intelligence and visualization platform to enable client reporting and content analytics. Gordon is also an adjunct faculty member in the Endicott College MBA program.

Who Should Attend?

Marketers involved in creating and running campaigns, and anyone who wants to learn how to measure their marketing efforts as they relate to business goals.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Establish goals and objectives for your marketing plan
  • Identify key performance indicators (KPIs) to measure your business goals
  • Set targets and timelines, and use established benchmarks to guide your marketing strategy

About Marketing Measurement & Analytics

MarketingProfsThis online seminar is the first class of MarketingProfs Marketing Measurement & Analytics. This course's 13 classes will teach you how to master the art of marketing analytics so you can gain insights from your data.

Like what you see here? Register now for the complete courseóPRO members save 40% (regularly $595)!

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