A brand's font choice is like the plumbing in your home: You don't think much about it until something goes wrong—and then it's a disaster.
The right font says so much about your brand, an infographic produced by branding development consultancy Creative Canary explains.
For example, the font you select for your brand will (or, at least, should) tell customers about your company's ethos. Serif fonts, like Times New Roman, portray professionalism and pragmatism, whereas handwriting fonts tend to be associated with brands that seek a friendly, approachable image.
The graphic also explains the different between a font and a typeface: The typeface is what we often today call "font," such as Arial, Courier, or Bradley Hand. But the font incorporates the typeface plus the attributes, such as the style (bold, underline, etc.) and sizing.
To see more about the fascinating world of fonts, check out the infographic. Just tap or click to see a larger version.
Continue reading "How to Choose a Font for Your Brand [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Brand Management:
- Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]
- Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing
- Top 5 Sentiment Analysis Tools
- Listening to Customers, Discovering Your Why, What, and How: Zendesk's Lisa Kant on Marketing Smarts [Podcast]
- World's Top 10 'Brand Guardian,' Most Famous, and Most Reputable CEOs