A brand's font choice is like the plumbing in your home: You don't think much about it until something goes wrong—and then it's a disaster.

The right font says so much about your brand, an infographic produced by branding development consultancy Creative Canary explains.

For example, the font you select for your brand will (or, at least, should) tell customers about your company's ethos. Serif fonts, like Times New Roman, portray professionalism and pragmatism, whereas handwriting fonts tend to be associated with brands that seek a friendly, approachable image.

The graphic also explains the different between a font and a typeface: The typeface is what we often today call "font," such as Arial, Courier, or Bradley Hand. But the font incorporates the typeface plus the attributes, such as the style (bold, underline, etc.) and sizing.

To see more about the fascinating world of fonts, check out the infographic. Just tap or click to see a larger version.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.