A brand's font choice is like the plumbing in your home: You don't think much about it until something goes wrong—and then it's a disaster.
The right font says so much about your brand, an infographic produced by branding development consultancy Creative Canary explains.
For example, the font you select for your brand will (or, at least, should) tell customers about your company's ethos. Serif fonts, like Times New Roman, portray professionalism and pragmatism, whereas handwriting fonts tend to be associated with brands that seek a friendly, approachable image.
The graphic also explains the different between a font and a typeface: The typeface is what we often today call "font," such as Arial, Courier, or Bradley Hand. But the font incorporates the typeface plus the attributes, such as the style (bold, underline, etc.) and sizing.
Take the first step (it's free).
You may also like:
- Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events
- Online Reputation Management 101: What You Need to Know [Infographic]
- Should Brands Take Public Stands on Political Issues?
- Net Promoter Score: What It Is and How It Can Help You [Infographic]
- Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]