In this week's 'Skim: Facebook pulls an important B2B targeting capability (and how B2Bs can survive); Messenger hits 1.3 billion users, but its Snapchat Stories clone still can't compete; Pinterest reorganizes with boards within boards; Twitter pins hopes on new product director; Snapchat gets caught up in a diplomatic crisis between Qatar and Saudi Arabia, and it's being accused of censorship; three new Facebook ad features that could give your social media ROI a boost; and much more...
Skim to see where social media's headed!
1. Facebook disables employer-targeted targeting, and B2B marketers must adapt
After ProPublica discovered that Facebook enabled advertisers to target "Jew haters", the social behemoth did away with not only certain ad targeting categories but also the ability for advertisers to target based on employer or education segments, since these categories can be filled by users without Facebook verifying with the organization.