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In This Issue
+ How-To: How to Get to the Bottom of Base Sales Drivers
+ PRO Seminar: What Marketers Should Know About Google
+ Survey Says: Behavioral Mindsets Influence Search Patterns
+ Quick Take: Lead-Nurturing Email Tips From MarketingProfs
+ My View: Are You Ignoring a Segment of Your Audience?
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How-To How to Get to the Bottom of Base Sales Drivers
By Henry Wang
To significantly boost sales, you've got to understand base sales drivers and marketing's impact on them. Learn from examples that illustrate how factor analysis can help you yield consistently high ROI. Read More
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PRO PRO-Favorite Seminar: What Marketers Should Know About Google
In this popular PRO seminar and kick-off to MPU: Search Marketing School, you'll learn the latest in Google Search and the evolving search landscape. Google's own Maile Ohye will review successful approaches—and, just as important, the pitfalls to avoid—when building a site that is truly helpful for searchers. Read More
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Advertisement  Tick-tock! Flash Sale emails sent after 3pm tend to perform better than mid-day or Lunchtime sales. Free report. Learn the tricks of the trade before time runs out!
Survey Says
Behavioral Mindsets Influence Search Patterns
When searching for information on the Internet, people tend to exhibit one of three distinct behavioral search patterns, according to new research, which explores the various mindsets that drive Web search. Read More
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Quick Take
Three Lead-Nurturing Email Tips From MarketingProfs
If you sell a B2B product or service, your email strategy should include plenty of nurture. Here are three tips that'll help you enhance your B2B lead-nurturing email efforts—and win over prospects. Read More
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My View Are You Ignoring a Segment of Your Audience?
By Ted Mininni
Marketers, even the best of them, can get tunnel vision. Proof? The mighty NFL, one of our most powerful entertainment brands, dropped the ball when addressing a large part of its audience... for years. Read More
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@connectionagent 10 Insightful Social Media Quotes from Smart CEOs | C-Level Strategies - Visionary Leadership https:////ow.ly/6HaQc
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Forum Today's Question
By tracy.cass 9/27/2011 at 2:32 PM
I've been working as a marketing associate for a few years. My supervisor just resigned, and I want to take over the position. What should I do? Go To Question
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Sep 15-30
 MarketingProfs University LIVE—Search Marketing School
Sep 29
 PRO Seminar—How to Respond to a Social Media Crisis with Jeremiah Owyang
Oct 11
 FREE Seminar—Creative Best Practices for Mobile Optimization sponsored by Experian
Oct 13
 PRO Seminar—How Not to Get Beheaded in the Video Revolution with Steve Stockman
Oct 14
 Digital Marketing World—B2B Marketing free online conference
Oct 19
 FREE Seminar—The Latest Trends and Tips for Content Marketing Success sponsored by Citrix
Mar 29-30
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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