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Wednesday, September 7, 2022

📋 Table of Contents

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1. Four B2B Event Marketing Takeaways From TikTok

2. B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

3. How to Optimize Digital Experiences for Better Sales Conversion sponsored webinar

4. Global Ad Spend Forecast for 2023: A Slowdown Ahead

5. Leaf-Peeping, Lobster Rolls, and Craft Brews MarketingProfs B2B Forum: Travel Tips

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four B2B Event Marketing Takeaways From TikTok
Four B2B Event Marketing Takeaways From TikTok
Even if your B2B company doesn't make direct use of TikTok, it can still learn something about event marketing from the popular social platform. Here are four takeaways. »
Generate MQLs That Sales Will Love
Generate MQLs That Sales Will Love
The crux of customer acquisition is generating MQLs that Sales can truly engage and convert. To get tactics that will help you generate those high-quality leads and exceed funnel conversion goals, check out this guide. »
B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes
B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes
Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for. »
sponsored webinar
How to Optimize Digital Experiences for Better Sales Conversion
Digital experiences—webinars and virtual events—are drivers of pipeline and revenue for many companies today. But if those experiences are not engaging, they won't deliver the first-party data you need to find your best leads and convert them into customers. To learn how you can optimize your digital experiences so they can deliver those high-converting leads, join us for valuable tips and best-practices. »
Global Ad Spend Forecast for 2023: A Slowdown Ahead
Global Ad Spend Forecast for 2023: A Slowdown Ahead
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research. Check out the study findings. »
Leaf-Peeping, Lobster Rolls, and Craft Brews
MarketingProfs B2B Forum: Travel Tips
Yes, #mpb2b is going to leaving you full of new ideas and the tactical know-how to do awesome marketing in 2023 and beyond. But it's also a chance for you to get out and explore a new city! Boston in fall... AMAZING! Check out our travel page: 12 Ways to Spend Your #MPB2B Post-Event Weekend.
#mpb2b Travel Tips
Profs Picks
Conversion may lie with Sales, but you and your marketing team play an increasingly strategic role in optimizing business outcomes. And the cornerstone of that Sales-Marketing partnership? High-quality MQLs. It's time to get on your sales team's sweet side. SWZD's brand new e-book Generating More MQLs That Sales Will Love outlines best-practices and provides practical tips for performance-driven B2B marketers (that's you!). Find out how data can generate not only more but also better-quality leads, as well as accelerate pipeline with ease. Spice up your marketing and consistently deliver the high-quality MQLs that help your sales team build strong pipeline and set your company up for success. Download the e-book today!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
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News You Can Use
Updates from around the industry
Consensus Enhances Demo Automation Platform for Buyer-Led Growth With Launch of New Demo Player PR Newswire
Trescon Ventures Into Demand Generation Space With Demandify Media PR Newswire
Userpilot, a Product-Led Growth Platform for SaaS Companies, Raises $4.6M TechCrunch
Chargezoom Raises $10M Series A Led by Panoramic Ventures and Softbank Opportunity Fund PR Newswire
B2B Software Veteran Joins PIM Firm inriver as CEO Digital Commerce 360
DT One Announces New Leadership Hires to Drive Global Expansion and Market Adoption of Micropayments and Prepaid Solutions Yahoo Finance
B2B Procurement Platform Eezee Raises $7.5M in Series A PYMNTS
GeoTel Launches New Version of Online SaaS Platform TeleTracker EIN News
Upcoming Events
[Webinar] Performance Marketing: How to Do More With What You Already Have
45 minutes | sponsored by Drift
[Webinar] How to Optimize Digital Experiences for Better Sales Conversion
60 minutes | sponsored by ON24
[Friday Forum] Metrics and Measurement
3 live sessions | sponsored by Cvent
[Webinar] Lead Scoring Best-Practices That Lead to Better Alignment and More Sales
45 minutes | sponsored by Adobe Marketo Engage
[Webinar] How to Create a Sales Enablement Process That CONVERTS
60 minutes with Kenda Macdonald

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