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Apple is the most trusted brand by B2B professionals, according to recent research from Sagefrog.

The report was based on data from a survey conducted in 2022 among more than 1,500 professionals who work for B2B firms. Respondents were asked: "What brands do you trust?" The researchers then assigned the most cited brands a 'Trust Factor Score' and categorized each into one of three groups: exceptional (score of 75+), excellent (60-75), and good (50-60).

Among brands in the exceptional group, Apple ranks first, Adobe ranks second, and Microsoft ranks third.

Brands with an exceptional trust factor among B2B pros

Among brands in the excellent group, HubSpot ranks first, UPS ranks second, and Costco ranks third.

Brands with an excellent trust factor among B2B pros

Among the good group, IBM ranks first, Intel ranks second, and Johnson and Johnson ranks third.

Brands with a good trust factor among B2B pros

About the research: The report was based on data from a survey conducted in 2022 among more than 1,500 professionals who work for B2B firms.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji