MarketingProfs This Week

Saturday, October 1, 2022

📋 Table of Contents

1. Moving From Content Marketing to Content Strategy: Four Actions to Take

2. Market Research for B2B Marketing Success

3. Google Analytics 4 Is Almost Here—It's Time to Test and Prepare

4. What Six Popular Colors Convey in Marketing

5. A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break

6. Worse Than a Black Hole? The Complexity of B2B Martech Stacks

7. 11 Days Until the Best B2B Get-Together MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Moving From Content Marketing to Content Strategy: Four Actions to Take
article
Moving From Content Marketing to Content Strategy: Four Actions to Take
You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions. »
Market Research for B2B Marketing Success
podcast
Market Research for B2B Marketing Success
Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like. Read more and listen in. »
Google Analytics 4 Is Almost Here—It's Time to Test and Prepare
article
Google Analytics 4 Is Almost Here—It's Time to Test and Prepare
Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan. »
What Six Popular Colors Convey in Marketing
infographic
What Six Popular Colors Convey in Marketing
This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple. Check out the infographic. »
A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break
article
A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break
Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you need to break one of these five rules, it's okay. »
Worse Than a Black Hole? The Complexity of B2B Martech Stacks
research
Worse Than a Black Hole? The Complexity of B2B Martech Stacks
Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research. Check out the study findings. »
11 Days Until the Best B2B Get-Together
MarketingProfs B2B Forum
It feels like a gazillion years since we were able to gather in one place to share ideas and shenanigans... but the B2B Forum is almost here! It will be held at the Omni Boston hotel, starting with pre-conference workshops on October 12. We guarantee it will be an AMAZING 2+ days to feed our marketing souls. Ann Handley will be there. The MarketingProfs Team will be there. 50+ brilliant B2B marketing leaders will be there. And an amazing group of B2B marketers looking to level-up their marketing game will be there. We hope you'll be there too! Don't have your ticket yet? There's still time—but not much!
Get your ticket!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
Worse Than a Black Hole? The Complexity of B2B Martech Stacks »
Moving From Content Marketing to Content Strategy: Four Actions to Take »
Has B2B Sales Gotten Easier or Harder Since 2020? »
What Six Popular Colors Convey in Marketing [Infographic] »
How to Use Marketing Automation to Create Contextual Sales Conversations »
Why It's Not Your Sales Team's Job to Nurture Leads »
News You Can Use
Updates from around the industry
Anteriad and TransUnion Collaborate to Bring Best-in-Class Audience Solutions to B2B Marketers MarTech Series
Geeky Tech Announces Launch of Paid and Organic B2B Marketing Services Digital Journal
Ignitiv and Kibo Partner Again to Implement B2B Commerce Solution at Fortis Life Sciences MarTech Series
Mediafly Launches New Customer Advisory Board PR Newswire
Tylie Ad Solutions Announces Strategic Integration With Peach Business Wire
Bizzabo Announces 724% Growth of In-Person Events in 2022 PR Newswire
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