Which feelings and reactions do different colors tend to evoke with audiences?

An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple.

It looks at the emotions and personality associated with each color.

The infographic also delves into the role each color can play in marketing and provides examples of logos that feature it.

Check out the infographic:

Color psychology in marketing infographic 

Sign up for free to read the full article. Enter your email address to keep reading ...


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji