📋 Table of Contents

Saturday, October 22, 2022

📋 Table of Contents

1. Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

2. Empowering B2B Marketing Teams With an AI Content Process

3. 2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

4. The Anatomy of a Great Sales Outreach Email

5. To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

6. The ROI of B2B Account-Based Marketing

7. Nine Highly Effective Ways to Get Client Referrals

8. You're Invited: Everybody Writes 2 Book Launch Bash MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences. »

podcast

Empowering B2B Marketing Teams With an AI Content Process

A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin. Read more and listen in. »

research

2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available. Check out the study findings. »

infographic

The Anatomy of a Great Sales Outreach Email

This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well. Check out the infographic. »

article

To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening. »

research

The ROI of B2B Account-Based Marketing

A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research. Check out the study findings. »

article

Nine Highly Effective Ways to Get Client Referrals

Organic referrals are as good as free advertising, but they don't always happen. More often, customers have to be prompted to refer people to your business. Here are nine ways to ensure you get referrals consistently. »

You're Invited: Everybody Writes 2 Book Launch Bash

MarketingProfs webinar

Join Ann Handley next week to celebrate the release of her revised, expanded, and funny-fied book Everybody Writes 2. At this webinar-slash-party, Ann and co-host Ahava Leibtag will share how marketing writing has changed in the last decade, why your writing voice is more important than ever, and how you can stand out in a monsoon of marketing. Everyone is invited to this party—bring a friend! Starts at 2pm ET on Oct 25. RSVP now!

Write my name on the list

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

Did You Miss Us?

Recent MarketingProfs content

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively »

The ROI of B2B Account-Based Marketing »

The Anatomy of a Great Sales Outreach Email [Infographic] »

Four Ways to Boost Email Deliverability Before Your Holiday Email Campaigns »

Six Lead Generation Tools to Improve ROI on Your B2B Marketing Funnel »

A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

Clearbit Unlocks High-Quality Pipeline Directly From B2B Websites MarTech Series

vjoon's Seven DAM: Batch Import With Consistent Metadata WhatTheyThink

Seek AI Launches to Automate Access to Organizations' Data Yahoo Finance

Enable Lands $94M to Help B2B Companies Manage Their Rebate Programs TechCrunch

Oracle Revolutionizes B2B Commerce to Reduce the Cost of Doing Business Yahoo Finance

CaliberMind Launches New B2B Funnel to Track Key KPIs and Trends PRWeb

Upcoming Events

OCT

[Webinar] The Everybody Writes 2 Book Launch Bash!
60 minutes with Ann Handley

OCT

[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald

OCT

[Webinar] Three Ways to Unclog Your Sales and Marketing Funnel
60 minutes | sponsored by Act-On

NOV

[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard

DEC

[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront

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