For salespeople, a well crafted initial email is often key to engaging prospects and encouraging action.

So, what exactly does an effective message look like?

An infographic (below) from IRC Sales Solutions explores the anatomy of a great sales outreach email.

It provides an example of a successful message and then looks at what exactly makes it work so well.

Check out the infographic:

The anatomy of a great sales email infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji