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MarketingProfs
Nov 5, 2016 Vol. 5, No. 44
In this issue
1. How-To: 3 Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints
2. #SocialSkim: Instagram Paves E-Commerce Path, Twitter Builds Bots: 13 Stories This Week
3. Podcast: B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum
4.  PRO  On-Demand Seminar: How to Demystify Influencer Marketing With Content
5. Survey Says: The Top 20 Content Marketing Influencers of 2016
6. My View: Stop Ignoring the Opportunities for Cross-Selling and Upselling
7. Infographic: The Ultimate Homepage Planning Checklist
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How-To
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Three Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints
By Shawn Cabral
The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices. Read More
Podcast
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B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]
By Kerry O'Shea Gorgone
Collective smarts from the premiere conference on B2B marketing! Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. Read More
FOR  PRO  Members
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On-Demand Seminar: How to Demystify Influencer Marketing With Content
You'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. We’ll cover three proven approaches B2B marketers can take to satisfy buyers across the sales experience. Read More
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Survey Says
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The Top 20 Content Marketing Influencers of 2016
By Ayaz Nanji
Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets? Read More
Quick Take
#SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This Week
By Christian Neri
Instagram's latest push to help brands sell; Twitter's bots for customer service; Pinterest's three new types of Promoted Pins. Also: LinkedIn lets you compare your salary; Vine co-founders now have a livestreaming app; Facebook gets effects and masks like Snapchat... Read More
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My View
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Stop Ignoring the Opportunities for Cross-Selling and Upselling
By Brad Zomick
Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. Read More

event calendar

Nov 10
PRO Seminar—Discover Your Presentation Persona
Nov 11
Virtual Conference—Marketing Strategy | 3 online sessions FREE!
Nov 15
FREE Seminar—Tell Your Story With Data
Nov 17
PRO Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1
MarketingProfs University—Email Marketing Master Course

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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