How to Demystify Influencer Marketing With Content
- Lee Odden
- Jennifer Kelly
- Thu, Nov 3, 2016, 12pm ET
- 60 minutes
Studies report marketers are challenged to create a variety of engaging content on a consistent basis. At the same time, the rise of ad blocking technology and buyer distrust of brand communications has created significant challenges. How can marketers scale quality content creation while increasing reach and engagement?
In this PRO seminar, you'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. While there are many opinions and approaches to influencer marketing, we'll cover the three proven approaches B2B marketers can take to satisfy buyers across the sales experience. You'll leave with practical ways to develop an influencer community and learn to put those relationships to work encouraging compelling content.
Lee Odden is the CEO of TopRank Marketing, a digital marketing agency serving companies like McKesson, Dell, and LinkedIn through an attract, engage, and convert model for growing brand visibility, community, and revenue online. He authored Optimize and publishes #1 ranked content marketing blog, marketingblog.com. He's been cited by numerous publications for his B2B marketing expertise and speaks on the integration of content, social, and search.
Who Should Attend?
Marketers who struggle to create engaging content on a regular basis, and are interested in learning how to harness content from their influencer community.
What Will You Learn?
By the end of this seminar, you'll be able to:
- Increase engagement using your influencer community
- Apply a modular approach to influencer micro-content
- Engage influencers so that they generate 75% or more of your campaign content
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.